You know the feeling: you have the vision of the perfect professional website to accompany your budding business. It’s important to get it just right. After all, your website is the virtual representation of your business. But as with any business cost, that pesky reality of money can sneak up on us. So, how much does the average website design cost?
The answer isn’t as straightforward as you’d think. The truth is, the price is going to depend entirely on your website design service, how you choose to design it and the quality of the design. The good news is that when it comes to website design, you have several options with a range of prices:
- Hiring a professional website design agency
- Hiring a freelance website designer
- Utilizing a full service agency like ioVista
- Using a free DIY website builder
- Subscribing to a website builder service
Hiring an Agency Pro
There’s a reason why professional website designers are in business – they have plenty of experience and know exactly how to give you the best finished product. So if you are serious about having a professional looking website, this might be a reliable option.
The downside of this is that web designers don’t come cheap. The average website design agency might charge around $7,000 to $10,000, with prices extending as high as $50,000. With that being said, there’s a good chance that the investment will be worth it.
Freelance Website Designers
Web designers who are not associated with an agency come with a more reasonable price tag. A business could expect to pay between $1,000 and $3,000 for a freelancer to custom design their website. There is always the chance that the freelancer might not have the capabilities of a streamlined web design agency, but this can be a more cost-effective option for businesses looking for a professional online presence.
However, keep in mind that pricing methods vary. Some web developers offer a fixed pricing, while others charge an hourly rate. It is important to know up front how exactly you will be paying for the website design service.
Upsides of Hiring a Website Designer
While a web designer can be pricey, agency backing or not, they have valuable skills to bring to the table, such as:
- The experience of efficiently designing a professional-looking website
- The knowledge of navigating technology to ensure that the website will run smoothly
- The ability to account for your commitment level to the business
- The experience to make your website user-friendly, encouraging incoming business
- The knowledge to help you choose the right option for your financial situation
Full Service Digital Agencies
Services such as ioVista are a one-stop-shop when it comes to business development. These services tackle not only website design, but other aspects of running the business as well, such as marketing, development and consulting. Because of this, the cost of the website design is included in the price of the service.
Doing it Yourself
For the technologically inclined – or maybe just those willing to learn – designing your own website is an option. Using website builders like Wix, Squarespace or Weebly, you can design your own website using templates and easy-to-use programming. These kind of website builders are created with amateurs in mind, so there’s no reason to feel intimidated.
If you decide to go down the DIY route, you have two options: First, you could utilize entirely free services and design your website for a whopping $0. But, this payment-free option comes with a price: you might have ads on your website, you could have limited bandwidth and you wouldn’t own your personal domain.
If you’re willing to pay a little bit extra while still designing your own website, these website builders offer paid services in exchange for a higher quality website. Of course, you are still in the driver’s seat when it comes to website design, and you will still be utilizing pre-made templates.
Typically, a subscription to DIY website builders will cost as little as $5 per month and up to around $40 monthly. As with anything, you get what you pay for. You will be the one designing the website regardless, but website builders with a higher price tag generally offer nicer templates and design options. There are plenty of advantages to doing your own website design, such as:
- You won’t have to pay website designer fees
- Most website builders are relatively cheap
- You will have full control over your website’s design
- Most website builders are easy to use
- You have the flexibility to choose which offered web design option is best for your business
However, it is important to remember that the result might not appear as professional, and may lack certain technological intricacies that experienced web designers know to include. It is simply up to the business owner to decide the desired quality. Additionally, consider the time that will be spent designing the website.
Choosing the right way to design your website can be tricky. The balance between affordability and quality must be maintained. Ultimately, it is the job of the entrepreneur to settle on the right price for the business.