7 Proven Strategies to Increase B2B/Wholesale eCommerce Revenue

01 Feb 2023
Mike Patel
Mike Patel
7 Proven Strategies to Increase B2B/Wholesale eCommerce Revenue

As more and more businesses turn to the digital arena to buy and sell goods, the B2B and wholesale eCommerce market has been growing by leaps and bounds.

Gone are the days of dusty catalogs, phone and snail-mail quotes, as more and more companies are turning to the world of online sales to reach their customers and drive revenue.

From big, bulky products to delicate, high-tech gadgets, there’s something for every business to sell and buy.

So grab a cup of coffee (or tea, if that’s your thing), sit back, and let’s explore the latest and greatest in B2B and wholesale eCommerce revenue trends.

1) Enriched Product Catalog

An enriched product catalog for a B2B or wholesale eCommerce platform can increase revenue by providing potential buyers with detailed product information, including images, descriptions, and specifications. This can help improve customers’ buying experience and make it easier for them to find the products they need. Overall, an enriched product catalog can include features such as bulk ordering, custom pricing, and inventory management, making it more attractive to wholesale buyers.

2) Natural Language Processing (NLP) Based Search

Natural language processing (NLP) can enhance search functionality in B2B and wholesale eCommerce platforms. NLP algorithms can understand and interpret the intent behind a user’s search query, allowing for more accurate and relevant results. This can lead to improved user experience, higher conversion rates, and, ultimately, increased revenue for the eCommerce platform. Additionally, NLP can also be used to enhance product categorization and tagging, making it easier for wholesale buyers to find the products they need.

3) AI Merchandising

AI-powered merchandising can increase B2B/wholesale eCommerce revenue by utilizing data and machine learning algorithms to optimize product recommendations, pricing, and inventory management. By analyzing customer behavior, purchase history, and market trends, AI-powered merchandising systems can make personalized product recommendations to customers, adjust pricing in real time, and ensure that inventory is optimized to meet demand. These systems can also identify cross-selling and upselling opportunities, helping increase revenue.

4) Search-Powered Product Recommendations

Product recommendations powered by search algorithms can be a powerful tool for increasing B2B and wholesale eCommerce revenue. These recommendations can be tailored to each individual customer based on their browsing and purchase history, as well as their search queries, to suggest products that are highly relevant to their needs. By analyzing data on which products are frequently purchased together or are often searched for in conjunction with other products, retailers can make cross-selling and upselling recommendations to customers, further increasing revenue.

5) Curated Content With On-Site Search

Curating content and implementing on-site search can help increase B2B/wholesale eCommerce revenue by making it easier for customers to find the products they need and providing them with relevant information to make informed purchasing decisions. Curated content can include product descriptions, images, and videos, as well as customer reviews and testimonials. On-site search can consist of features such as autocomplete, spell check, and filtering options to help customers quickly and easily find the products they’re looking for. Having a search bar on every website page can help customers easily navigate the site and find what they need.

6) Smart Filtering & Facets

Implementing smart filtering and faceted search options on a B2B or wholesale eCommerce website can help increase revenue by making it easier for customers to find the products they seek. Smart filtering allows customers to narrow down their search results based on specific criteria, such as price, brand, or color. Faceted search allows customers to further refine their search results by multiple attributes, such as size and material. This can lead to a more efficient and targeted search experience for customers, which can, in turn, lead to higher conversion rates and increased revenue for the eCommerce website.

7) Search Recommendations


Implement a Customer Portal

Give your wholesale customers their own portal where they can log in and view pricing, place orders, and track shipments.

Offer Volume Discounts

Encourage larger orders by offering volume discounts to your wholesale customers.

Streamline the Ordering Process

Make it easy for your customers to place orders by offering online ordering, phone orders, and EDI integration.

Offer Personalized Service

Provide excellent customer service by assigning a dedicated account manager to each of your wholesale customers.

Optimize Your Website for Wholesale Customers

Make sure your website is optimized for wholesale customers, with easy-to-find information on pricing, terms, and order minimums.

Focus on Building Long-Term Relationships

Build lasting relationships with your wholesale customers by providing them with consistent, high-quality service and products.

Use Data Analysis To Identify New Opportunities

Use data analysis to identify new opportunities for sales and revenue growth and make decisions accordingly.

Utilize Digital Marketing and SEO

Use digital marketing and SEO to attract more wholesale customers to your eCommerce store.

Create a Loyalty Program

Create a loyalty program to reward your repeat wholesale customers and encourage them to continue doing business with you.

Continuously Optimize Your eCommerce Store

Continuously optimize your eCommerce store by testing and implementing new features and gathering customer feedback to improve the user experience.


eCommerce revenue trends in the B2B/wholesale world are like a rollercoaster ride – exciting, dynamic, and always on the move.

From smartphones to laptops and mom-and-pop shops to multinational corporations, the trend of B2B/wholesale eCommerce is on the rise, and it’s a thrill to see where this digital wild west of commerce will take us next!

Whether you’re a small startup looking to grow your business or a large corporation seeking to streamline your operations, these trends offer valuable insights into the future of online commerce.

Mike Patel
Mike Patel linkedin

Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.

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