Best Digital Marketing Channels For eCommerce In Current Retail Environment

28 Jan 2021

Mike Patel

Best Digital Marketing Channels For eCommerce In Current Retail Environment

There is no doubt that the COVID-19 Outbreak has changed the economy.

Business owners are trying hard to figure out ways to mitigate risk, safeguard their employees and support customers during this difficult time. But don’t stress yourself too much, ioVista has been helping companies succeed online since 2004 in good times as well as bad we know that new situations call for new strategies.

The Paid Marketing and Google Shopping Experts at ioVista has come with a list of solutions that you can devise to your eCommerce store:

Google Shopping Ads

Google Shopping is like a digital mall where shoppers can enter and see different brands and products at one place (their screen). Google Shopping is an incredible and very effective marketing channel. You would be amused to know that one of our existing clients has 2753.82% increase in the revenue via Product Listing Ads (PLA).

Google Shopping Ads are product-based ads that show up across Google and Google Shopping when people search for the types of products you advertise. Your shopping ads appear in the sponsored or paid ads section of Google search engine results pages (SERPs).
Remarketing Ads On Social Media

The other most impressive solution is Remarketing Ads on Facebook, Instagram, LinkedIn, Google, and AdRoll. Remarketing Display Ads will enable you to show targeted ads to the users who have already visited your eCommerce store in the past.

The users will see these ads while browsing their social media accounts or when searching for anything on Google. This will help in keeping your brand top-of-mind of the users and enticing visitors to come back for more.

Display ads via Remarketing, also known as retargeting will significantly increase your conversion rates and ROI in this drastic situation.

Display Ads On News Websites, Blogs, YouTube Channels, News Apps

As people, these days are eager to learn more about the news and information to keep themselves safe from the epidemic. They spend a lot of their time on news websites, blogs, YouTube Channels, and News Apps.

You can market your eCommerce store products via display advertising on websites, apps and more through banners or text, images, flash, video, and audio ads.

Display Ads On Video Streaming & eBooks

The next into the list are display ads on video streaming sites, apps, and eBooks. As people are home quarantined and practicing social distancing, they are likely to spend a significant part of their time in watching movies or reading eBooks, especially during weekends. Advertising in these sources can be a cost-effective marketing option.

We hope these options will help you to overcome the COVID -19 effect on your eCommerce store. If you face any challenges or seek more information in implementing these advertising tips, the team at ioVista will be happy and available 24/7 to assist you.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.