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BFCM Round-up – Get your Store ready for Christmas 2022!

07 Dec 2022
Mike Patel
Mike Patel
BFCM Round-up – Get your Store ready for Christmas 2022!

Online shopping numbers reached new heights in the 2022 Black Friday and Cyber Monday Sale Season. According to Adobe, the total estimated season revenue is more than 210 billion dollars for the 2022 sale season. 

The consumers are spending the most this season! The revenues hit 11.3B Dollars on Cyber Monday with 5.3B dollars on Thanksgiving and 9.12B dollars on Black Friday.

Adobe predicted that Cyber Five (the days from Thanksgiving through Cyber Monday) would generate $34.8 billion in online spending and represent 16.3% of the November to December holiday season.

Consumers spent $5.29 billion on Thanksgiving Day, a 2.9% increase over last year, according to Adobe, which also projected Cyber Monday would grow 5.1% over last year with $11.2 billion in sales. 

A record 48% of all eCommerce sales on Black Friday were made on smartphones. On Thanksgiving, 55% of online sales were on mobile, up 8.3% YoY. – Tech Crunch 

However, the conversion rate was 6.9% on desktop and 3.6% on mobile for Cyber Monday sales.

The Buy Now, Pay Later feature was trending with a 78% increase in demand during BFCM sale season from the previous week. If you don’t have this feature in your store, connect with an eCommerce expert at ioVista now to gear up your sales game for the upcoming Christmas sale season.

Experts are predicting strong sales numbers for the rest of the year 2022 and we hope your online store is ready for that. However, if you haven’t gained the desired sales during BFCM, a small change in your Google shopping ads campaign or code audit can improve your sales by 40-50%.  

Mike Patel
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Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.

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