BFCM Round-up – Get your Store ready for Christmas 2022!

07 Dec 2022
Mike Patel
Mike Patel
BFCM Round-up – Get your Store ready for Christmas 2022!

Online shopping numbers reached new heights in the 2022 Black Friday and Cyber Monday Sale Season. According to Adobe, the total estimated season revenue is more than 210 billion dollars for the 2022 sale season. 

The consumers are spending the most this season! The revenues hit 11.3B Dollars on Cyber Monday with 5.3B dollars on Thanksgiving and 9.12B dollars on Black Friday.

Adobe predicted that Cyber Five (the days from Thanksgiving through Cyber Monday) would generate $34.8 billion in online spending and represent 16.3% of the November to December holiday season.

Consumers spent $5.29 billion on Thanksgiving Day, a 2.9% increase over last year, according to Adobe, which also projected Cyber Monday would grow 5.1% over last year with $11.2 billion in sales. 

A record 48% of all eCommerce sales on Black Friday were made on smartphones. On Thanksgiving, 55% of online sales were on mobile, up 8.3% YoY. – Tech Crunch 

However, the conversion rate was 6.9% on desktop and 3.6% on mobile for Cyber Monday sales.

The Buy Now, Pay Later feature was trending with a 78% increase in demand during BFCM sale season from the previous week. If you don’t have this feature in your store, connect with an eCommerce expert at ioVista now to gear up your sales game for the upcoming Christmas sale season.

Experts are predicting strong sales numbers for the rest of the year 2022 and we hope your online store is ready for that. However, if you haven’t gained the desired sales during BFCM, a small change in your Google shopping ads campaign or code audit can improve your sales by 40-50%.  

Mike Patel
Mike Patel linkedin

Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.

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