BigCommerce, the leading Open SaaS eCommerce platform recently announced the acquisition of BundleB2B. Being the longtime B2B technology partner of BigCommerce, Bundle B2B has been powering the platform’s B2B Edition.
This acquisition will provide next-level B2B functionality and is a significant step forward in BigCommerce’s commitment to serving its B2B merchants.
The deal follows BigCommerce’s acquisition of B2B Ninja in February 2022. Quote Ninja, Inc.’s dba B2B Ninja is a premier enterprise quoting solution that empowers merchants of all sizes with B2B eCommerce capabilities.
The global B2B eCommerce market growing at more than 18% annually is estimated to cross $25 trillion by 2028. And, BigCommerce is investing even more in B2B Edition by bringing the BundleB2B team in-house and scaling up Product and Engineering efforts on B2B.
“Consumer brands may have pioneered eCommerce, but B2B companies are quickly catching up,” said Brent Bellm, CEO of BigCommerce. “At BigCommerce, we provide a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms. This acquisition further cements our commitment to being the best ecommerce option for B2B merchants.”
With the acquisition of BundleB2B, BigCommerce is empowering merchants with the tools to offer an optimal eCommerce experience to B2B buyers. BundleB2B powers the existing enterprise-focused capabilities of BigCommerce with advanced, easily configurable B2B functionality that not only saves time but also automates manual processes and shortens the sales cycles, The B2B capabilities include:
Account Management – multiple tiers of buyers, role-based permissions
Order Tools – shared shopping lists, buy again functionality
Quote Management – shoppers can request a quote directly from merchant’s storefront
Sales Rep Masquerade – enables the sales team to assist customers
BundleB2B will be more deeply integrated with BigCommerce and there are no changes required for any merchants on B2B Edition or with BundleB2B. This won’t affect merchants’ accounts or contracts. The merchants will also continue to receive all the B2B Edition benefits.
Bundle B2B has expanded existing features of BigCommerce and streamlined onboarding, support and contract services into one all-inclusive bundle with a single point of contact. BigCommerce will continue to provide merchants with better online operations that help them offer seamless transactions and convenient self-service account capabilities.
ioVista is a certified BigCommerce Partner with a strong track record of success for BigCommerce merchants. From brand and marketing strategy to site design and functionality, you can trust our BigCommerce certified team to develop solutions that align with your business goals.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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