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BigCommerce Releases Multi-Storefront: Multiple Brand Management within a Single Store

01 Apr 2022

Mike Patel

BigCommerce, one of the leading Open SaaS eCommerce platforms recently released Multi-Storefront to help enterprise merchants create and manage multiple storefronts within a single BigCommerce store. This will not only drive growth for established and fast-growing B2B and B2C brands but also reduce operational costs and complexities of multiple store experience management.

Multi-storefront is apt for merchants with multiple brands or multiple segments like B2B, B2C, retail, and wholesale segments. It creates seamless storefronts for each facet of the business, all managed through just one BigCommerce dashboard.

From growing sales in new regions through localized storefronts to streamlining the operations and customizing different customer segments, BigCommerce Multi-storefront helps deliver an exceptional experience for every customer. Multi-Storefront allows eCommerce merchants to deliver personalized shopping experiences by setting up individual storefronts with separate domains, customized design, and custom pricing.

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements,” said Brent Bellm, CEO at BigCommerce. “This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account.”

Benefits of BigCommerce Multi-storefront

Personalized eCommerce for all
Seamless growth in new markets
Reduced costs
Streamlined operations
Scale efficiently
Smarter, data-driven decisions
Unified management

Though all storefronts are powered by BigCommerce’s stencil theme framework brands can integrate third-party headless front-end such as Bloomreach, WordPress, and Next.js with native stencil storefronts via a single account.

ioVista is a certified BigCommerce Partner offering solutions that align with the business goals of our clients. From site design and functionality to branding, and marketing strategy, you can trust our BigCommerce certified team to accelerate your eCommerce business growth and propel you into the big leagues.

“Multi-Storefront is BigCommerce’s significant offering to connect multiple unique storefronts to a single store. It empowers merchants to manage multiple eCommerce sites across segments, regions, and brands from one BigCommerce dashboard and deliver more personalized shopping experiences.” – Mike Patel, President and CEO ioVista.

Connect with a BigCommerce Expert at ioVista to learn how a custom-developed store can fit your brand perfectly. And help you earn more sales with a cohesive, engaging omni-channel user experience that boosts conversions.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.

BigCommerce Releases Multi-Storefront: Multiple Brand Management within a Single Store

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