With the economy on thin ice, and the metaverse taking over much of the internet, business owners have already grown weary to head to 2023.
Yet with all this newness, one thing does remain the same: there are more online consumers than ever before.
Online shopping has increased the need to keep up with trends as a business leader. (We’re not just talking about the milk-crate challenge or your fantasy-league roster, either.)
This rediscovered need for online shopping also lends to the need for retailers to stay competitive in order to be successful.
So, let’s dive into the top 10 eCommerce trends for 2023, so you can do just that!
According to a recent study by Qualtrics, 89 percent of companies that offer an above-average customer experience ended up with increased revenue over the past year. This is over 20 percent higher than those with average customer experiences and nearly 40 percent more so than companies with below-average customer satisfaction.
If you can’t believe the numbers, consider how likely it is for you to engage with a company that treats its customers as anything other than their top priority.
Now that you’re convinced, let’s talk about where to begin with, these so-called “seamless” customer experiences. A few components to consider when striving for excellence in customer experience…
When reflecting on eCommerce marketing, it’s easy to see all the possible demands of your consumers.
How do you know what is most valued by all these individuals? Nearly 80 percent of consumers claim that speed, convenience, informed help and friendly service are the pillars of positive customer experience.
According to PWC’s Digital Survey, 54 percent of consumers say customer experience at most digital companies needs improvement. This is a real problem because companies that do claim to create better customer experiences as a key factor in their eCommerce marketing decisions have dropped to just 10 percent.
So, we know one thing for certain– expectations are not being met, and changes need to be made.
Of course, the price remains a driving factor. Consumers make their shopping decisions predominantly based on price and value.
Worried about how it’s going to be possible to boost your sales with all these trends?
Ease those worries and remind yourselves of how the advancement of technology is once again hitting a growth curve. With Musk’s “Neuralink, to flying cars, it should come as no surprise that Artificial Intelligence can help.
These days, you can explore automated solutions at the click of a button, learning about humans from real-life data collection and analysis.
This can open many possibilities for reaching that “seamless” customer experience.
Darwin got it right when he devoted his life to evolution; the world of eCommerce delivery is no exception. eCommerce delivery systems are transforming and have been for some time now.
It’s estimated that online purchases will increase from about 5 trillion US dollars to over 8 trillion dollars by 2026.
This is why focusing on logistics in delivery systems is paramount to ensure your products are delivered on time. In turn, customers remain satisfied.
As much as we use the internet, web applications should be as progressive as we strive to be – and luckily, they are.
Progressive Web Apps (PWAs) use complex variables such as manifests, Service Worker API, and progressive enhancement designs to offer web users countless advantages. Some of the top PWAs out now are:
…You get the gist.
Some of the benefits PWAs offer include:
What happens to your marketing management plan when the network is unreliable or non-existent? It usually continues —thanks to the modern web-workings of network independence!
A combination of technologies is used to keep things running smoothly, even offline: Service Workers is used for controlling or storing page requisitions, Cache interface to store network requests or site assets, and Web Storage and IndexedDB can aid client data storage.
The advantage of having your eCommerce site independently network is that it will allow you to revisit the site and obtain its contents without an internet connection. You can also browse any content so long as the user has visited the site at least once (even if they had a poor connection at the time).
Plus, you can control what you show to the user during no connectivity. Once again, have no fear– automated/artificial intelligence is here.
Design responsiveness is key to successful progressive web enhancement. This ensures their UIs are compatible with any platform, whether a desktop, mobile device, or tablet. Progressive web applications use media queries and viewport technologies (amongst others) to remain compatible.
Viewport tech gives visual-search marketing methods the ability for marketers to customize and design their content.
The way your customer’s research products and services on the internet should be enough support to know why visual search capabilities have become part of eCommerce markets. By 2023, it is estimated that the Global Visual Search Market will be worth more than $14.7 million dollars and will continue to climb.
Have you ever taken a photo of a product you’ve come across and had to have? Using that same photo, you’re now able to search for the same product with one easy click. Think of how much faster it is when consumers use visual search as their means to navigate to the product and, in turn, become more likely to buy the product faster.
Delving a bit deeper into the details of eCommerce design, let’s talk about headless commerce. This is a type of eCommerce architecture. It is distinct from traditional, monolithic eCommerce information platforms in that the “front-end” commerce functions are no longer in conjunction with the “back-end” commerce functionality.
To put it in more understandable terms, the “front-end” is the “client-side” of eCommerce markets or anything manipulated by the customers/users. The “back-end” is the “server-side” and usually only pertains to the server code, far removed from the user.
Headless commerce architecture allows information to be passed between a platform’s presentation and application layers.
Headless commerce might be advantageous over traditional eCommerce platforms for those requiring changes, making it so that changes can be made individually to either the presented side or the application side of the platforms. Traditional platforms are at higher risk of disrupting operations when implementing change because both front- and back-ends are coupled.
On the other hand, headless commerce may not be the platform for you to base your site if you are involved in a smaller business. It requires more work and customization than more traditional options. Such platforms also lack templates and the ability to customize and provide all-in-one solutions.
There is also another means of self-learning technology that eCommerce consumers can use to search sites. eCommerce voice searching allows consumers to navigate and access all the content granted to them on your site with speech. It works just like an assistant!
Is there merit in this trend for eCommerce marketing? You don’t have to take our word for it.
PWC reports that 40 percent of e-consumers use voice-mediated searching to make purchases. 93 percent of people who use voice-enabled assistance are satisfied with it. eMarketer estimates that more than 38 million consumers in the US alone will use smart-speaking voice searches in their online shopping.
Suffice it to say that voice-mediated consumerism is one thing to shape your marketing strategies.
Some say we are in another great recession, but with any recession comes a renaissance. In the momentum of hoping for a roaring-twenties resurgence, eCommerce now allows you to focus on push-notifying your users. There are quite a few ways in which push marketing boosts sales.
Abandoned-cart campaigns are how eCommerce advertisers make a legitimate effort to increase brand sales. We’ve all seen reasonably effective email campaigns. But push notifications open up many advantages to retargeting customers who have lost their way.
If you have become less active in your site involvement, leveraging your ability to use artificial intelligence makes scheduling weekly push notifications a breeze.
eCommerce marketers can also easily share brand-relevant content (like new products or limited-time offers) to re-engage users with the content. The possibilities are endless when it comes to using push notifications and promotions to draw customers back to your brand. After all, it’s what drew them in, to begin with.
73 percent of consumers are claiming to be more likely to recommend brands when they have a stellar loyalty program.
You can easily personalize at an individual scale for eCommerce platforms with push notifications or “push marketing” if you dabble in semantics. It begins by using push-notification automated technology such as Aimtell, which collects and aggregates first-party data about your website users.
As a marketer, you can leverage this data securely and legally to create the perfect campaign for your target audience.
Remember, the customer comes first!
For any eCommerce market, you have the same overarching goals: Engaging customers and selling products.
However, there are certain trends that have evolved that we must focus on to ensure much more than just sales are taking place – we want to boost those sales to the top.
Following the trends we talked about above will make your trends become one of the top ten. But you need the right tools to do so…
Albert Wood is a technology futurist, sales stimuli, motivator, and E-commerce specialist at ioVista. As a data-driven and digital marketing evangelist, Albert’s passion is transforming struggling e-commerce businesses into sales-generating powerhouses through the right combination of UX and digital marketing strategies.
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