Get your Holiday eCommerce Marketing Started with These 5 Tips

15 Sep 2022
Albert Wood
Albert Wood
Get your Holiday eCommerce Marketing Started with These 5 Tips

The most wonderful time of the year for shoppers and the busiest time of the year for merchants, holiday shopping season is here. However, the year 2022 will be different from the previous years. Consumers are changing and merchants need to gear up for the holiday season 2022 to maximize sales.

eCommerce store must offer consumers exciting ways to enjoy their festival shopping and take advantage of amazing deals, accentuate their gift-giving plans, or just treat themselves.

Though this sales period surrounds a lot of stress and competitiveness there are fruitful rewards for eCommerce stores when holiday marketing is executed strategically. Here are five major tips to plan your approach to Holiday Season 2022.

  • Add Fun to your Campaigns and Exclusive Deals

When it comes to eCommerce marketing for holidays, you need to tackle things differently by getting creative with your campaigns. Last year, a leading martial arts products selling company in the USA created a mock “leaked” email spilling the details of their upcoming sale to their email subscribers. Though with a disclaimer, and terms and conditions in the email footer some subscribers were quick to identify the fun tactic, a lot of subscribers participated in the sale and forwarded the email to their friends and family.

The company is planning to add fun to this year’s holiday promotions as well by emailing an illustrated postcard to the customers that they can scratch to unveil the hidden discount or offers. The card is even transferable to anyone who needs martial arts products, and that will help add new customers to the funnel.

  • Remarket BFCM to Comply with your Mission Statement

An apparel company with a commitment to plant 10 trees for every item sold, remarket the sales period as Green Friday. They find BFCM as a huge opportunity to promote their cause and create change during the busiest shopping period. This year the team has set a goal of planting one million trees through this year’s Green Friday sales, doubling the target from the last year.

They announce the BFCM sale and promotional offers through email campaigns with a live goal meter for the number of trees planted and advertise that campaign on social media as well.

  • Create Awareness and Raise Funds for a Cause

One of the renowned motorcycle parts and accessories stores is planning to draw its shoppers’ attention to a worthy cause. They will donate 15-20% of its holiday sales to a non-profit organization aimed at providing coats and socks for the homeless.

  • Offer Bonus Items and Mystery Boxes

Owner of a leading kilt rental service provider views holiday season as a time to treat customers to a little fun. Their campaigns often make use of mystery and surprise. They add bonus products to all orders during the holiday shopping season or a door crasher in the form of a mystery box filled with multiple accessories. “Ordering a mystery box is like self-gifting as you don’t know what’s inside it” – he said. It’s a great way to clear out old inventory without discounting the whole store.

  • Provide Discount on Items Customers Need

A bricks-and-mortar store selling its products online highlights that the company’s 12-month planning cycle is a key component to build a holiday promotion that fits with its inventory, profitability, and, most importantly, the customers’ needs. The president & owner of the company said “This period is a great opportunity to help customers replenish their supplies at much better prices. We don’t view holiday season as a way to get new customers, but rather a chance to give our customers a deal they are looking for.”

Get Ready with a Breakthrough eCommerce Marketing Strategy for Holiday 2022

Though the strategies mentioned above are unique to each merchant their process points back to creating campaigns that connect with their customers. Setting goals and coming up with a unique holiday marketing approach is vital to reach the intended audience.

We hope these stories will spark ideas for your Holiday Marketing plans. To help you prepare more, feel free to connect with our eCommerce Specialist and kick start your holiday marketing plans for 2022.


Albert Wood
Albert Wood linkedin

Albert Wood is an accomplished eCommerce Business Analyst. As a technology futurist and sales motivator at ioVista, Albert is dedicated to transforming struggling eCommerce businesses into thriving enterprises. With a keen focus on client’s business processes, user experience (UX), and leveraging the power of digital marketing, he helps businesses optimize their online presence and drive sustainable growth. Albert’s passion is for virtual reality (VR), augmented reality (AR), and mixed reality (MR), immersing himself in unforgettable experiences and exploring the limitless possibilities they offer. His enthusiasm for these emerging technologies fuels his drive to push the boundaries of innovation in eCommerce.

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