Though there are many ways to generate sales for an e-commerce store, one method which is often overlooked is Google Shopping Ads. Also, Google Shopping is mixed or altered with other e-commerce promotion by Google is Google Ads.
Merchants are often confused between Google Shopping Ads (formerly Google Product Listing Ads or PLAs) and Google Ads (formerly AdWords). We have come up with the key differentiators between both to help you understand which one is perfect for your online store.
Google Shopping allows merchants to set their desired cost per click for displaying their product listing ads at the top of Google search results. Google Shopping Ads moderate your bids for product groups, categories, individual products, and daily budget.
Google Ads allow merchants to bid on specific keywords for displaying their ads at the top of Google search results. Google Ads are more commonly used for both e-commerce sites and brick and mortar businesses.
Google Shopping vs Google Ads
With Google text ads, you can advertise your products as well as services. Though these ads are without images they offer additional ad extensions. The extensions allow the advertiser to show more content and offer more chances for potential promotions and unique sales points.
Google Shopping ads are the ones with images. They have a dedicated tab and appear most commonly at the top of the search engine results. Though you won’t be able to bid on specific keywords with Google Shopping Ads you can submit an optimized feed with detailed and accurate titles descriptions. Also, you can specify a list of negative keywords to better influence your set of the target audience.
Google Shopping Ads take text from product titles and descriptions. However, Google AdWords allows you to personalize the text of the ad via a custom message.
In terms of visuals, Google Shopping ads are pretty straightforward – the product photo is everything. Google Ads can have multiple ad formats – static, animated, or dynamic banners.
Google Shopping Ads are perfect for sites with a large number of products. For example, if your e-commerce store sells 500 products and you want to have one ad for each product, go for Google Shopping Ads. Setting up the same in Google Ads is complicated, time-consuming, and difficult to manage. Google Shopping Ads have much higher click-through rates.
Also read Google Saves The Day For E-tailers With Free Listings In Google Shopping
Google Ads are better for branding, messaging, and promotions. If you are selling services and not the physical products, Google Ads are a better option for you. Also, if your product images don’t comply with Google Image Policy, go for Google Ads.
If you are new to Google Shopping or Google Ads, start simple, create campaigns, keep an eye on your analytics tools, and regularly update your strategies. Also, if needed, ask for help from a professional digital marketing agency to get your campaigns going and growing.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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