How to Find Right Audience for your Online Business

10 Jan 2022

Mike Patel

How to Find Right Audience for your Online Business

Are you a business owner who struggles to find your target audience? Do you have trouble advertising with social media? We have great news for you. Let’s understand how advertising works on the internet and how it can help you identify your audience type.

Attract an Audience With Advertising

All businesses survive on some type of advertising. However, you can’t slap together a script, record a video, add silly effects, and call it a day. Instead, learn about the highlights of your business and how you can put those components into your ad scripting. After all, your business relies on what you can offer to your audience. To understand your advertising style, let’s go over the kind of advertising that suits your business personality.

One of the best methods to get people talking about and using your product is entertaining infomercials. Successful infomercials do not rely on trends. They use entertainment value to hold the audience’s attention while informing viewers about their product. They are presented with product demos to show off the product’s capabilities before your audience wants to make a purchase.

If you are shy to go on camera, fear not. Another method you can try is peer-to-peer advertising (P2P). How P2P works are by gathering your best reviews from people who have followed and supported your business. This generates attraction for new customers to look at your social media and your online store while building trust from your audience. The best reviews are from social media influencers who have used your service for years, and they can help advertise your business in sponsorships.

The last kind of advertising you can have is using ad blogs. They are more than a description of your business. They can show off what you provide from your service. Ad blogs can be a combination of photos or videos with a description of what you offer. They capture the attention of viewers on sites that are running ads such as Facebook and Twitter.

Identify your Keywords for Search Engines

Do you remember those hashtags you would see on Twitter posts? They are almost on every site. Hashtags are labels that are related to the topic of a blog or a video. While they can help gain attraction, putting random words next hashtag isn’t as effective as it once was when it started trending. There is a secret they hold within the viewer’s eye that they wouldn’t notice.

Social media marketers crack the code by analyzing what words pop up in a site or browser’s search engine. The search bar will read what you type and pull up results that are related to them. Because blogs and videos are being searched for keywords in a title, a hashtag, or an article of text. Google and YouTube use this method to help audiences find what they are looking for while it helps business social media to increase their following and views.

Say you are a clothing business, and your clothes are designed with hemp fabric. Alongside your brand name, your keywords will be hemp fabric in the description of your business for search engines to pull up the results of your online store. Pretty neat, isn’t it? And the more clicks you gain over time, the more likely you will attract potential followers and customers as long as you provide them the service you promised.

Study your Analytics

Now that you have a grasp on how to advertise your online business on social media and how they can show up in searches with keywords, you now have access to analyzing data. The data provide insight into the different ad campaigns you have set up with your business, from what is working and what is not to the type of demographic your store appeals to the most.

Knowing what isn’t working and what does tells you something should be improved, kept, or discontinued based on your audience satisfaction. It can also provide information on what demographics are interested and are buying from your store.

Let’s pretend you are an ice cream shop with three different flavors. There’s cookie dough, matcha, and charcoal. Based on your data, cookie dough is popular with children because of the cookie dough chunks inside the ice cream. For matcha, it’s more appealing to teenagers and middle-aged adults who enjoy the flavor of tea and cream together. And for charcoal, the ice cream is rarely touched due to the unappetizing black color, and the thought of consuming charcoal sounds disgusting to customers.

You can also hire an SEO expert or social media ads specialist to help you keep track of your business analytics if you are struggling to focus on the online store.

With a prepared mindset, you are ready to identify your target audience. Remember to keep your followers and supporters happy with the best service you can provide for them. A happy audience means a great business experience for you and them.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.