As one of the most visited websites on the Internet, Google offers an opportunity for your business to be seen by millions of people each day through advertisements. Strategic planning of these ads can generate strong, effective leads to grow your website traffic even further. These nine amazing tips will help to ensure that you get the most out of your effort and marketing.
Make sure that your keywords are as relevant to your products as possible. They require specific words and phrases that match up as precisely as possible with the search terms you expect your customers to use. This directly relates to your Quality Score. Improving this score saves you money and enables Google to give you better positioning.
Keeping an eye on the keyword’s status will win half of the battle for you! If your keyword status has a “below average” score, it is too broad. For example, a consumer looking for turtleneck sweaters types that exact phrase, “turtleneck sweater,” in the search bar. If your ad keywords are “winter clothing,” you miss this opportunity to reach a new person. However, if you specialize the ad to use the phrase this consumer is specifically looking for, “turtleneck sweater,” you reach them easily and increase your chances of making the sale.
If you get stuck and need help, the team at ioVista can help you research keywords, find bid estimates, and create an advertising plan that fits your needs.
You need a custom-built campaign to reach the right set of audience and for your leads to be effective. Once you select the medium of ad –text or video, create a goal: what you want to achieve with this ad. Do you want brand visibility or want your visitors to make a purchase after viewing?
Carefully consider how your audience will access your landing page. According to research, Mobile is the dominant platform for searches with 48% of buyers using a smartphone to start searching with a search engine. With around 50% of your target audience using mobile devices instead of desktops when shopping online, your advertisement should work well on both mobile as well as desktop.
One of the best ways to do this is expanded text ads, they give you the option to have a third headline, two description fields and most importantly, two path fields, which help utilize your keywords at the end of your existing website URL.
Also, make sure that your landing page correlates with the content of your ad. The page that your audience ends up on should remind them of the reason they clicked in the first place. Essentially, your ad drew their attention, but you must now keep their interest. Make sure to clearly provide the information they need for this interaction on the page, and have avenues of contact readily available. Make the process of obtaining your service as simple and transparent as possible to generate leads.
Once you decide what action you want your leads to take, tell them directly in the ad what they should be doing. Provide a verb statement, like “Buy Here” or “Click to Sign Up,” that is short, clear and instructive. Your text must be similarly obvious–what, specifically, do you offer?
Your products or services stand out from your competitors, but what makes them so special? If your customers can buy black sundresses from multiple places, but you make yours in an eco-friendly way, let them know.
Remember to keep your advertisements new and exciting. The same ad for weeks in a row proves less likely to interact. Make sure you rotate out the ads you use every once in a while and try to run multiple at the same time so that your leads experience variety.
Phone call ads make it easy for prospective customers to get in touch with you. These ads are built with a simple purpose: to encourage your prospects to call you. When users click a call-only ad, a pop-up window prompts them to place a call and they are just two clicks away from the phone call with you. Isn’t it the best way to get effective leads for your business?
Bottom Line – Google Ads prove to be one of the most helpful tools in your arsenal when used efficiently. Keep your keywords specific and relevant to your content, think about the audience you most want to reach and select your words with care to generate the best leads for your business.
Albert Wood is an accomplished eCommerce Business Analyst. As a technology futurist and sales motivator at ioVista, Albert is dedicated to transforming struggling eCommerce businesses into thriving enterprises. With a keen focus on client’s business processes, user experience (UX), and leveraging the power of digital marketing, he helps businesses optimize their online presence and drive sustainable growth. Albert’s passion is for virtual reality (VR), augmented reality (AR), and mixed reality (MR), immersing himself in unforgettable experiences and exploring the limitless possibilities they offer. His enthusiasm for these emerging technologies fuels his drive to push the boundaries of innovation in eCommerce.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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