Mobile traffic contributes to the highest percentage of global web traffic. The majority of visitors and potential customers most likely use their smartphones to access your website.
Mobile users have different behaviors than desktop users. User’s location, internet connection and attentiveness contribute to these behavioral differences. Using the same conversion strategy for desktop and mobile platforms is counterproductive.
A page that returns zero results is the most frustrating search result a user can receive.
The solution is to discover what searches cause “no results” pages to display.
Whenever possible, relevant search term suggestions should appear on the “no-results” page. Explain to your user how you can improve their search query. For example, checking for typos, trying different or fewer keywords or by checking the spelling.
If you leave the page blank, you’re sending your visitor(s) to your closest competitor.
Online shoppers often make spelling mistakes. Missing out on sales or conversion opportunities from the frequency of human error is bound to happen.
When you find common misspellings on your website, create landing pages, curate a set of products and set up redirects to them.
Displaying related or similar products in a search result provides product alternatives and keeps the customer shopping even if they don’t get a perfect match.
Cross-selling and upselling increases your overall site revenue. For example, Amazon places great emphasis on providing shoppers with product comparisons and alternatives. This method keeps visitors on the page and engaged with the buying process.
24-48% of an eCommerce site’s revenue comes from customers that utilize the search bar. When people use their mobile device to make purchases online, shopper’s views are usually limited to one or two products per screen. This gives a different browsing experience to a desktop PC.
By making the search bar obvious you can achieve a higher conversion rate than the typical mobile website. Include filters and faceted search so you can transform the shoppers mobile shopping experience.
Track and analyze the users behavior. This provides a custom-tailored search solution to your visitors. Additionally, use advanced Natural Language Processing technology (NLP) to automatically filter the result set based on the query.
NLP filters out the “noise” in search results. It eliminates additional products that aren’t relevant to the search term.
Filters and facets added to search boxes give a quick and simple shortcut to assist user search. You add layers of complexity to the product investigation.
Filters allow users to narrow down their search results by category and by allowing them to apply one filter at a time.
Facets are multiple filters. Users apply the filters to product features, which allows them to refine their search further. If you provide multiple filters, you provide more accurate results and save time.
eCommerce site search engines allow users to query the product database fast and efficiently. An optimally configured search engine allows users to find the information they need and more.
Examine the terms that your website visitors are entering in the search box and the results they see. This will help you to optimize your site search engine. Once you figure out that part, add Tags, Titles and descriptions so that products get found correctly.
Did you know that 53 percent of mobile site visitors abandon websites if it takes more than three seconds to load?
Make sure that your website page loads fast. There is an equivalence with website speed and the mobile conversion rate. The faster a page loads, the higher the conversion rate.
A fast loading website improves your mobile conversion rate and reduces bounce rates. Conduct a diagnostics to assess the number of server requests. This can help you decide what elements need to show up on the screen first.
Personalizing marketing increases conversion, traffic and sales. It makes your users feel empowered, well-understood and connected to your brand.
Personalization is not just about using a customer’s name on ads or emails. It’s about showing visitors the right deal at the right time. Gather data about who your visitors are and how they interact.
Google’s research suggests that around 61 percent of mobile users prefer to shop from sites that customize their marketing material according to their location.
Another way to personalize your marketing is to display offers that provide relevance to your target audience.
By combining the above tactics together, you can improve your site search and watch conversion rates grow. You don’t need to go about it all on your own. That’s why we’re here to help and improve your eCommerce Conversion.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
Mike Patel
30 Oct 2023Mike Patel
05 Sep 2023Mike Patel
05 Jul 2023Mike Patel
09 May 2023Mike Patel
17 Feb 2023Mike Patel
01 Feb 2023Mike Patel
12 Jan 2023Mike Patel
05 Jan 2023Mike Patel
20 Dec 2022Mike Patel
15 Dec 2022Mike Patel
09 Dec 2022Mike Patel
07 Dec 2022Mike Patel
24 Nov 2022Mike Patel
17 Nov 2022Mike Patel
27 Oct 2022Mike Patel
20 Oct 2022Mike Patel
07 Oct 2022Mike Patel
27 Sep 2022Mike Patel
15 Sep 2022Mike Patel
10 Sep 2022Mike Patel
25 Aug 2022Mike Patel
17 Aug 2022Mike Patel
10 Aug 2022Mike Patel
19 Jul 2022Mike Patel
01 Jul 2022Mike Patel
24 Jun 2022Mike Patel
14 Jun 2022Mike Patel
11 May 2022Mike Patel
03 May 2022Mike Patel
29 Apr 2022Mike Patel
27 Apr 2022Mike Patel
21 Apr 2022Mike Patel
13 Apr 2022Mike Patel
29 Mar 2022Mike Patel
01 Mar 2022Mike Patel
15 Feb 2022Mike Patel
11 Feb 2022Mike Patel
04 Feb 2022Mike Patel
13 Jan 2022Mike Patel
10 Jan 2022Mike Patel
17 Dec 2021Mike Patel
13 Dec 2021Mike Patel
30 Nov 2021Mike Patel
26 Oct 2021Mike Patel
20 Oct 2021Mike Patel
05 Oct 2021Mike Patel
30 Sep 2021Mike Patel
21 Sep 2021Mike Patel
17 Sep 2021Mike Patel
08 Sep 2021Mike Patel
11 Aug 2021Mike Patel
05 Aug 2021Mike Patel
16 Jun 2021Mike Patel
03 Jun 2021Mike Patel
06 May 2021Mike Patel
04 May 2021Mike Patel
15 Apr 2021Mike Patel
17 Mar 2021Mike Patel
18 Feb 2021Mike Patel
15 Feb 2021Mike Patel
28 Jan 2021Mike Patel
21 Jan 2021Mike Patel
26 Nov 2020Mike Patel
11 Nov 2020Mike Patel
24 Sep 2020Mike Patel
08 Sep 2020Mike Patel
01 Sep 2020Mike Patel
18 Aug 2020Mike Patel
13 Aug 2020Mike Patel
01 Aug 2020Mike Patel
29 Jul 2020Mike Patel
21 Jul 2020Mike Patel
14 Jul 2020Mike Patel
09 Jul 2020Mike Patel
11 Jun 2020Mike Patel
02 Jun 2020Mike Patel
21 May 2020Mike Patel
24 Apr 2020Get in touch with us if you have a web development or digital marketing project that you would like to get underway!
TOP
ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Get in Touch