Everyone knows design is important when it comes to your website. Great design draws customers in and keeps them on your site longer while bad design sends visitors looking for another site.
But design goes beyond simply looking good. Design plays an important role in the overall experience of the users who visit your site just as user experience goes beyond how easy a site is to use. Let’s explore some of the top ways to make your HVAC website design successful
Branding is important for any business. You want a consistent look and message that identifies and represents your company no matter how they encounter it – online or in person.
Your branding also ties into the user experience. If you’re consistent with your branding, that helps customers recognize your store right away. Making sure your logo is clearly displayed is only part of the equation. It also means making sure that all the elements of your site reflect your brand from your content to the colors, fonts, layouts and features.
For first time visitors, the look of your site is extremely important. Again, this goes beyond looking good, though that is obviously very important. The design of your site also conveys what your site is about – does it look like it sells products for women, kids, men, a specific profession or hobby? You’ll want your site to look the way it needs to look to target your core audience.
Going along with the importance of first impression is your bounce rate. As I mentioned earlier, great design draws customers into your site. It tells them they found the right kind of site and it encourages them to stick around and find what they’re looking for. If your site doesn’t look like the kind of site customers searching for your products expect, they may leave. There are many things design conveys in those first crucial seconds someone lands on your page: business name, business type, products sold, brands sold, location, quality and more. If these items aren’t clear to a first-time user, they won’t spend a lot of time searching your site. They’ll just go somewhere else that does tell them this vital information right away.
Design plays a huge part in your conversion rate as well. Buying online can be a little daunting sometimes. If a customer has never seen your product in person, great design can convince them to click the “buy” button. You can create a virtual experience as close to the real thing as possible. Include a lot of pictures from all angles. Allow them to zoom in or show images or videos of your product in action. Provide dimensions, sizes, colors – any details you can to help convince the customer that your product is right for them.
Your website can make or break your sales based solely on the information you provide and how you provide it – that’s great design creating a great user experience.
Security is a very important aspect of the user experience. To complete a sale, a customer needs to give you very personal information. If they don’t feel they can trust your website to keep their information secure, they may decide it’s not worth the risk.
Are you asking for too much information? Are any of your processes redundant? How are you assuring your customers that their data is safe? These are all the kinds of questions that designers should consider when creating your site.
No matter how great your site looks to you, it’s important to keep testing it or seek a professional user experience audit. Consider using Google Analytics to find areas of your site to test. Maybe you add a banner or move your phone number. Maybe you change the colors of your call to action buttons or simplify your categories. There are countless ways to adjust your site’s design to improve your user experience.
If you’re ever interested in a User Experience Audit, ioVista can help you. We can look at your site objectively and make recommendations based on data and 15 years of experience. You’d be surprised what a big difference even small changes can make. If you’d like to learn more about a User Experience Audit for your site, email or give us a call.
We specialize in redesigning HVAC websites. Check out some of our recent work.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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