How Your E-commerce Store Can Overcome COVID-19 Impact

26 Mar 2020

Mike Patel

How Your E-commerce Store Can Overcome COVID-19 Impact

There is no doubt that the COVID-19 Outbreak has changed the economy.

Business owners are trying hard to figure out ways to mitigate risk, safeguard their employees and support customers during this difficult time. ioVista has been helping companies succeed online since 2004 in good times as well as bad we know that new situations call for new strategies.

The PPC, Paid Marketing, and Social Commerce Experts at ioVista can offer advice and solutions for your e-commerce store to cope with coronavirus outbreak:

Paid Advertising Channels and Platforms to Help E-commerce Overcome Coronavirus

Display Ads On News Websites, Blogs, YouTube Channels, News Apps

These days everyone is eager to learn more about the epidemic. They spend a lot of their time on news websites, blogs, YouTube Channels, and News Apps.

You can market your e-commerce store products via display advertising on websites, apps and more through banners or text, images, flash, video, and audio ads.

Remarketing Ads On Social Media

Another solution is Remarketing Ads on Facebook, Instagram, LinkedIn, Google, and AdRoll. Remarketing Display Ads will enable you to show targeted ads to the users who have already visited your e-commerce store in the past.

The users will see these ads while browsing their social media accounts or when searching for anything on Google. This will help in keeping your brand top-of-mind of the users while inviting visitors to come back to your store.

Display ads via Remarketing, also known as retargeting will significantly increase your conversion rates and ROI.

Display Ads On Video Streaming & eBooks

As people are home quarantined and practicing social distancing, they are likely to spend a significant part of their time in watching movies or reading eBooks, especially during weekends. These sources can be a cost-effective marketing option.

We hope these options will help you overcome the COVID -19 effects on your e-commerce store. The team at ioVista will be happy and available 24/7 to assist you.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.