A critical component of both Search Engine Optimization (SEO) and boost your search results ranking, link building is an off-page SEO technique that requires a little more technical know-how. Of the two ranking factors Google is known to rank higher on search results, content and link building are assigned the two highest values.
You can configure backlinks from other websites that possess higher domain authority to your website to increase your ranking on results pages. Moreover, backlinking is one of the most effective methods of boosting result rank, so it’s worth the extra effort.
To begin backlogging, you will need to work on a collaboration with some other site admins, bloggers, and influencers on social media.
Opportunities to backlink generally fall into four categories:
These are by no means the only way to link building, but they are the best for beginners and have a proven track record of success.
This method involves creating a page of links to industry-related resources appropriate to your niche and products/services on offer. You can use blog posts, static pages, and other posted link media on social channels, but the important component here is you are linking to industry thought leaders and resources. Creating this connection means Google will pull your page up in the results when users search for industry resources or the specific pages that you have linked on your site.
Additionally, you can also run a Google search “inurl:resources + your industry/niche.” This will pull up the resource pages of other sites that rank high on Google search results. Find the contact info for the page using Voila Norbert or a similar tool. Use this to assemble a spreadsheet of leads that look promising, then create a form letter to send out to site administrators. Sure, sending cold outreach emails may not be the most fun or enlightening process, but without it, you can’t network with others if you never make contact. Once you make contact and gain permission, you can start linking from your site to theirs and your search rank will go up in no time.
As you know, influencers are members of your industry niche who command an extensive following on social media or run a website that has a high domain authority. Additionally, influencers are not in competition with you, instead, provide useful information and content for industry aficionados and persons looking to get the inside scoop on what’s new and next.
Most influencers earn money from sponsorships and promotion of products through networking, you can offer them something almost as valuable. Instead of paying an influencer to share your product on their channels, you ask them to link back from their primary site or social media account to your site. Maybe it’s a brief blog post, a social media pic or a special link you can use to backlink them on your site. Influencers value exposure and reach more than almost anything else. If you ask, then you shall receive.
Another tack you can take with these influencers is to interact with them consistently via social media. Like and share their content, refer customers to them for more information, and reach out to them via email or direct message to solicit their advice. Be kind, treat them like a friend and valued resource, and they will respond reciprocate. Relationships count for a lot with influencers, and if you can establish a good relationship you should have no trouble backlinking and boosting your search rank just by being nice.
So here’s how you can boost search rank by fixing the internet. Use a browser extension (Check My Links for Chrome by pagemodified.com works well) to parse other websites in your niche from broken links. Search for resource pages with broken links for best effect, but you can also just look for blog posts on topics that apply to your business and your niche, too.
Once you find a broken link on a page, pull up the contact info as you did before to find contact information for resource pages. Email to the owner notifying them about the broken link and where it is pointed. While you have their attention, you may also want to mention your resource page or post that offers similar or better information. Be subtle about it, but if you don’t ask about them linking to your resource or page, you are passing on an opportunity to boost your search result ranking through backlinking.
You can easily “acquire” search rank from competitors quickly and easily using an SEO tool like Ahrefs. Here’s what you do:
This will reveal to you exactly where they get their links, and start pursuing those content providers or sites. Ask if your site can be included in backlinks, and maybe sweeten the deal with offering a discount or free products and services.
As Top SEO Company, we believe that if you apply just these four methods and backlink your site effectively, you will soon find leads and customers are finding their way to you in larger numbers and with greater frequency. Contact a start using these methods today.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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