E-commerce, the buzz word of the Internet world has had an age of sorts in the last decade. With sales expected to grow to $666.28 billion in 2020, e-commerce is changing the way people buy and interact with brands.
To kick off the 2020 era, Magento – An Adobe Company released the new 2.3.4 version of its Open Source and Commerce platform. The release offers more than 220 functional fixes to the core product and 30 security enhancements with significant platform upgrades, and PSD2-compliant core payment methods.
Mike Patel, President and CEO of ioVista, a leading E-commerce Agency and Magento Partner says “Magento Commerce and Magento Open Source 2.3.4 will help merchants build more engaging customer experiences while driving sustained growth by exceeding the customer expectations and keeping them returning.”
PAGE BUILDER ENHANCEMENTS
The enhancements in Magento Page Builder will allow merchants to have full control over how the products in their online store are showcased within page content. They will enable e-commerce store owners to sort products in Page Builder through product position in the category, via a list of product SKUs, or various predefined parameters – name, price, stock status, and more.
The stores can showcase their products in either static product grids, highlighting all items at once or in image carousels, featuring matched products in rotating slides.
PAGE BUILDER AND PWA STUDIO COMPATIBILITY
There has been a rapid increase in the number of storefronts using Progressive Web App (PWA) Studio for incredible results over the past year. PWA Studio builds a strong foundation from where developers can create, deploy, and maintain Magento-powered PWAs, making it easier for merchants to manage their store.
With Magento 2.3.4, content created with Page Builder can now be rendered in the Venia reference storefront of PWA Studio. This will give the Page Builder’s speed, power, and creative control into the hands of marketers designing the PWA Studio-based storefronts.
ADOBE STOCK INTEGRATION
Magento 2.3.4 is integrated with Adobe Stock – unique to Magento – to help merchants in adding high-quality media assets to their e-commerce store right from the Magento admin. Not only this, but it will also help merchants in simplifying their creative process, streamlining the workflow, and creating professional and visually compelling websites.
Merchants who renew their existing or activate new Magento licenses will get a free, one-time Adobe Stock credits. Upgrade your Magento store to the new Magento 2.3.4 to leverage the massive assets library in Adobe Stock.
ADDITIONAL UPDATES
In addition to these features, the latest Magento 2.3.4 offers enhancements and updates across the entire platform, including:
ioVista cherishes a proficient team of certified Magento developers, get in touch with us to learn how Magento 2.3.4 can help build a more intuitive customer experience for your store.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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