The core functionality and the ecosystem that Magento offers are exceptional in the e-commerce world. No other e-commerce platform has such a big ecosystem for integrations and extensions like Magento, and this is one of the reasons for Magento’s massive popularity.
However, one of the limitations of Magento that was creating troubles for brands and high-end retailers focused on content was its content management. Magento 1.x versions had limited content management capabilities and the WYSIWYG editor also didn’t allow full control to merchants.
With all these limitations and competitors doing significant investment in content management, Magento, an Adobe Company released Magento Page Builder as a vital part of its Magento 2.3.1 release.
Let’s first understand
Magento Page Builder is a content management solution that allows users to easily drag and drop content within the platform for organized management. It eliminates the need for time and effort required to put together basic landing pages or product pages with product videos and size chart.
This is one of the best platforms for business owners who want to publish their content online. The following is how to manage content with Magento Page Builder, and why you include the platform in your content creation plan.
Building a content page with Magento Page Builder is a straightforward process. When you are editing a page in the platform, you will see a button that says “content”. The menu that slides out will provide you with all of the functions of managing the content. You will need to save your new page before you can start the editing process. The button labeled “content heading” will allow you to add headings to your page. Columns and rows can be easily resized to fit your preferences within the 12 column grid of the interface.
There are three native types of content that are available by default with the page builder including media, pre-existing content and elements. The standard elements that are provided include buttons, headings, text, HTML code snippets and divider lines. The media section will provide you with slots to include banners, images, maps, sliders and videos.
The “add content” button will allow you to add products from the catalog. These can be used by dragging and dropping them into the correct position and then clicking on the button for the desired element. At this point, you will be able to change the layout and formatting of the page, as well as add content and upload media. Remember to use the save button in the top right corner when you are finished creating content.
The Page Builder allows users to schedule specific times in the future to automatically publish certain content. You can also add updates to your landing pages and images that will only be visible on the date you schedule. This is a valuable tool that will allow you to craft a detailed plan for releasing content. Instead of trying to catch up with all of the requirements of your marketing team, you can stay ahead of schedule.
There is a “schedule new update” button that you can click on the page edit screen. This will provide you with a few options including the name of the update, a description and a start date. If you have a content page scheduled for the future but you would like to make changes, you can cancel the update and continue editing.
Magento 2.3.x offers you the choice of working with the old WYSIWYG editor or switching to the new Page Builder editor for adding or editing products and categories. If you choose to switch to Page Builder, there is a full-screen editing area with the same Page Builder menu to manage the contents with the same options.
Though not used frequently for landing pages, Magento Page Builder is useful for product and category pages as it offers a much easier way to manage rich media – product images, categories.
Magento Page Builder has a relationship with product recommendations that are built into the platform. This will provide you with the ability to create specific sets of products within a page. This makes it much easier to choose which products to display, and there are a wide variety of options for the layout. There are also third-party programs that you can use with Magento Page Builder to manage the product recommendations.
When you have built up experience on the platform and are interested in using new tools, there are a variety of ways that you can extend the page builder. There are plenty of third party programs that are compatible with the page builder. This will allow you to have access to new features and tools that can be used to further improve the design of your page.
The developers of Magento Page Builder have the ability to add new features and components to the core platform. This means that people that are not using any third-party programs may have access to new features in the future.
In the digital age, it is becoming increasingly more common for internet users to primarily browse using a mobile device. Designing an incredible page that is difficult to read or navigate for mobile users can end up being a waste of time. Make sure that each page you set up is compatible with mobile devices to avoid this issue. You can lose out on potential sales and traffic if mobile users are unable to navigate through your page.
Search engine optimization is a key element of any business that operates and sells products online. Proper SEO will make it more likely for people that are using a search engine to find and click on your website. Researching popular keywords that will stand out in a search engine is an excellent place to start. Use these keywords that are related to your content in the headline and throughout the page. Creating high-quality content that people are likely to share is another way to rank high in search engines.
Magento Page Builder is an excellent tool for non-technical business owners that are looking to start selling and marketing their products online. Creating product pages can be difficult to accomplish on your own but Page Builder makes it much easier.
As you improve on your abilities to consistently generate high-quality content, conduct some research into compatible third party programs. This will extend your list of available tools and resources, and allow you to be even more creative with the page design.
Magento Page Builder is a blank canvas that is a great tool for business owners selling products and creating content online.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
Mike Patel
05 Sep 2023Mike Patel
15 Dec 2022Mike Patel
24 Nov 2022Mike Patel
17 Nov 2022Mike Patel
23 Aug 2022Mike Patel
17 Aug 2022Mike Patel
11 May 2022Mike Patel
27 Apr 2022Mike Patel
01 Apr 2022Mike Patel
29 Mar 2022Mike Patel
24 Feb 2022Mike Patel
11 Feb 2022Mike Patel
27 Jan 2022Mike Patel
30 Nov 2021Mike Patel
17 Sep 2021Mike Patel
16 Jun 2021Mike Patel
03 Jun 2021Mike Patel
06 May 2021Mike Patel
04 May 2021Mike Patel
28 Jan 2021Mike Patel
29 Jul 2020Mike Patel
21 Jul 2020Mike Patel
29 Jun 2020Mike Patel
24 Apr 2020Get in touch with us if you have a web development or digital marketing project that you would like to get underway!
TOP
ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Get in Touch