The modern storefront, eCommerce has become the economic sweet spot as more brands and consumers are going online. More than 150 million people shopped online for the first time in the pandemic. The number of buyers will only continue to rise making the world of eCommerce more crowded and competitive than ever.
Whether you are an established business, a growing online business, or a lean mean Etsy machine – your ability to appear in the search results impacts your business. eCommerce SEO helps to generate the best possible results for your targeted keywords. SEO is one of the highly effective ways to drive traffic and grow your business.
SEO is the best source for low-cost brand awareness. The appearance of your website on the first page of search results and/or in Google’s Answer Box can trigger potential buyers to remember that they have visited your site.
The marketing funnel — awareness, interest, desire, action — mainly relies on a steady stream of new buyers. SEO for eCommerce plays is significant in driving the lower-cost top-of-funnel traffic to the awareness stage.
Moreover, SEO also plays a crucial role in the shopper’s journey from awareness to interest to action. The intent revealed in the keyword choices travels from informational to transactional. Targeting the intent at various points in your website influences the shopper’s movement to the next phase, increasing the likelihood of making a purchase.
As the shoppers land on your site via an organic search, your PPC team can place cookies for remarketing campaigns. The more people visit your site, the larger your remarketing audiences can get.
SEO remarketing makes more sense when you consider visits to the content at the top of the marketing funnel, awareness stage. As shoppers browse through the web, they’re reminded that your brand offered them something valuable.
The result of posting content like blogs, buyers’ guides, or how-to articles is not immediate. SEO comes as a savior here. Your content optimization efforts can provide a substantial increase in traffic at little cost.
User experience drives conversions. With SEO you can understand shoppers and optimize your site’s usability. This, in turn, will improve rankings.
Also, offering a state-of-the-art user experience is the key ranking factor, more significantly for Google. If a large number of searchers return immediately after clicking on your site, Google assumes that your site isn’t relevant for the query or otherwise undesirable. And this can you’re your rankings.
Google’s Quality Score evaluates the relevance of ads to the landing pages for determining the cost per click. Optimized landing pages drive better Quality Scores, lower cost of clicks, and higher performance in the organic search.
SEO for eCommerce is an investment for long-term performance. Unlike paid advertising, its value doesn’t decrease as soon as the campaign ends. SEO will offer long-term benefits to your web presence.
Conclusion – In this never-ending race of increasing revenue for your business, traffic from organic search is essential. By combining your eCommerce marketing with the best SEO strategies you will generate more quality leads for your business. Connect with one of the leading eCommerce agency in Dallas, Texas.
Albert Wood is an accomplished eCommerce Business Analyst. As a technology futurist and sales motivator at ioVista, Albert is dedicated to transforming struggling eCommerce businesses into thriving enterprises. With a keen focus on client’s business processes, user experience (UX), and leveraging the power of digital marketing, he helps businesses optimize their online presence and drive sustainable growth. Albert’s passion is for virtual reality (VR), augmented reality (AR), and mixed reality (MR), immersing himself in unforgettable experiences and exploring the limitless possibilities they offer. His enthusiasm for these emerging technologies fuels his drive to push the boundaries of innovation in eCommerce.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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