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Are Your FB, Instagram, Pinterest Accounts Geared for Social Shopping?

30 Nov 2021

Mike Patel

Are Your FB, Instagram, Pinterest Accounts Geared for Social Shopping?

Social media has revolutionized the way we shop. Instead of waiting for a specific sale or browsing in physical stores, shoppers can hop online to purchase items right away.

Facebook, Instagram, and Pinterest are all popular platforms for social shopping. Though these three social media platforms are different in terms of function, they all have one thing in common: they allow users to share photos and videos with friends and family on their timelines. This makes it easy for people to see what others are buying.

What Is Social Commerce?

Social commerce is the practice of buying products, services, and other things of value via social media. Since these websites allow for users to share product photos, videos, and even user reviews on their social media platforms, buying via these networks can be easier than buying in the traditional world of online stores.

Facebook

Facebook is the largest social media network in the world. Users can spend hours on their Facebook newsfeed in between studying for final exams, posting photos of their pets, and catching up on their favorite television shows. However, Facebook can be a bit complicated and confusing if you do not spend time learning the ins and outs of the site.

Here are some ways to gear your social media accounts so that customers will be more likely to shop from you online.

Improve Your Social Media Profiles

On your profile, make sure that the picture is of yourself in your favorite products. Use product reviews and ratings to market yourself as a reputable seller.

Choose Your Pictures Wisely

It’s important to select pictures that best represent your brand. Choose the best pictures to share on social media so that customers will get a clear idea of what you’re all about. Don’t forget to include product shots of yourself so that the customer knows that you are a real person, not just an employee of your company.

Share Relevant Content

Posts about products and reviews that detail the specifics of products are great, but those who want to buy from you will only take the time to read if they’re looking for something specific.

Make Sure That Your Pricing Is Clear

Before people buy from you, they have to know how much the product costs. If your pricing is too confusing or ambiguous, people will choose another store. You have to make it clear what you’re selling at a certain price point, how much shipping is going to cost, and when you will ship the product.

Use Photo Captions

When customers read a social media post, they are not only reading the text, but they are also looking at the image and trying to figure out what the message means. To make your social media posts more successful, you should highlight your products and sales by adding picture captions with direct links.

Promote Frequently

Social media sites like Facebook are more popular than ever before, and more and more users are turning to social media to shop.

Sellers Should Take Advantage of Social Media

Sellers should be using social media for more than just advertising. The rise of social commerce has already become an established part of today’s online market, and sellers should start taking advantage of the free advertising it provides.

Sellers Can Capitalize on Product Sales

A perfect example of a successful social media channel is Instagram. By posting only pictures and not videos, users can share photos of their products instead of leaving viewers to browse the products in the same way they would shop in the physical store. This allows people to get a better sense of what the product looks like.

Social Media Can Be Used To Create Hype Around a Product

It is crucial that you create a fun and appealing post to get as much attention as possible. Your goal is to get followers to take the time to look at your product page, and also get them to follow you on social media.

You should also consider utilizing clever hashtags and keywords in your social media posts to get people talking about your brand.

In your posts, think about using this strategy: “Did you know #corgis #ukbulldogs #hustlelikeagirl are trending on Facebook?” or “#saturdaybabyshoppin”

Include catchy images in your social media photos

As a social media manager, it is important to use images to enhance the selling power of your products. A great place to find images that will boost sales is Pinterest.

It’s Important To Develop Relationships With Followers To Let Them Know About New Products and Other Information

Tweet

If you use Twitter, you can create a button that posts to your followers’ timelines. This allows them to easily access all of your tweets on a daily basis.

Facebook/Instagram

Facebook and Instagram allow users to post photos to their own account or anyone else’s account. In addition, it allows users to search through and browse photos. If you want your products and other information to be seen, this is the best platform for you to showcase your products.

Pinterest

Pinterest is the most popular social media website for shopping. With over one billion users, it is one of the biggest social media websites on the internet. If you sell your products on this website, you will most likely sell your products quickly.

Social Media Should Be Used as an Extension of the Online Store

Make sure your social media profiles are optimized for customers. They should be displayed in a way that people are looking for. This means making sure your images are high-resolution and have enough contrast.

This is because people are more likely to trust an image if the image is sharp and clear. Since you don’t want anyone scrolling through your store page to be distracted by blank spots, make sure that there is always an image to look at.

Wrapping Up

Thanks for reading all the way through our article on gearing up your FB, Instagram, or Pinterest account for social shopping. We hope you enjoyed it.

With just a bit of determination, you can easily boost your social media presence and send more customers to your ecommerce store. Content is king and you can drive your e-store to the top with our tips!

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.