Undeniable Reasons Why The Future of Web Design is RESPONSIVE

13 Feb 2017
Mike Patel
Mike Patel
Undeniable Reasons Why The Future of Web Design is RESPONSIVE

There is a boom about Responsive Design and techies have appreciated it on a larger scale. However, what does it take to get a Responsive Design and how can it boost your Business? Take a look at how RESPONSIVE DESIGN can bring the blue sky for you.

Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.

“So how it is different from Mobile Templates?”

A Mobile Template requires you to have a second mobile only website or sub-domain. Mobile templates are also built for each specific, not per screen size.

Mobile Usage Statistics

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Hopefully reading through these statistics will light a fire to stop ignoring the need for a mobile website.

  • Over 20% of Google searches are being performed on a mobile device.
  • In 2012 more than half of the local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device
  • 61% of people have a better opinion of brands when they offer a good mobile experience
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

(Via Smart Insights)

The Strategy that Scales:  RESPONSIVE DESIGN

Optimized mobile experience for unlimited devices – plus those yet to be born!

The template is responsive design is designed based on screen size, not a device which will allow uniform display on all the devices.

Naturally SEO friendly, helping perform better and easier to maintain – Keep your PageRank with one website

Admitted by Google’s Pierre Farr, Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors.

Aligned with best practices –  Even Google recommends it.

Developments of responsive websites are aligned with best practices which will cater to taking your website to another level in the near future.

Optimized Marketing

With responsive design, you seamlessly integrate your campaigns into all mediums, from desktop to cell phones, thereby reaching more consumers and attracting more visitors.

A Speedy Responsive Website is Key

According to the Google PageSpeed Developers standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.

Positive User Experience is Key

If a user lands on your mobile website and not happy with the experience’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.

61% chance user will leave immediately and go to another website if they didn’t find a satisfactory experience on a mobile website. 67% more likely to buy a product or use a service if they have a positive experience. (Source Google’s ThinkInsights on Mobile)

Mike Patel
Mike Patel linkedin

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.

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