Suppose you use Turbify (formerly Yahoo Stores) as your eCommerce platform. In that case, you may have noticed many issues with your store and difficulties with the checkout process due to the recent acquisition of Yahoo Small Business and rebranding to Turbify.
Turbify is working behind the scenes to separate from Yahoo technically. Many services are being impacted, and due to the platform’s customizable nature, manual work may be required, along with an impact on your store features.
These are just a few more of these temporarily unavailable services posted on their website, and remember, the deadline to fix many of these issues has been extended.
Although Yahoo Stores was once a leader in eCommerce, having been established in 1988, the platform is now outdated, and there are several reasons why you may want to consider moving away from it.
As an eCommerce merchant, you want to ensure that your store is up-to-date with the latest technology and features, providing a seamless and secure shopping experience. Your competitors know this; most already provide seamless, accessible shopping experiences.
You may risk your fair share of business if you still use Turbify (formerly Yahoo Stores).
Turbify’s outdated technology and lack of regular updates and support may be limiting the functionality and capabilities of your store, potentially leading to lower sales and reduced customer satisfaction. Although Turbify (yahoo stores) is extremely customizable, only some developers are interested in or know how to work with this platform.
Moreover, the competition in the eCommerce industry has significantly increased, with newer and more advanced platforms offering better features and services at more affordable prices. Many of these platforms require very little from a development agency after launch-go live and are easy for store owners and staff to make changes to themselves without a developer.
To stay competitive and meet the demands of today’s shoppers, it’s time to consider migrating to a more modern and reliable platform that can better meet your business needs.
A hosted platform for eCommerce that fits business needs of all sizes. With hundreds of built-in features ready to use, BigCommerce sites are mobile responsive, great for SEO, and have never experienced a security breach. Client support is first-class, problems are acknowledged, solutions are offered, and you will always feel like your business is appreciated.
A popular platform among SMBs looking to get into eCommerce immediately. It offers turnkey eCommerce solutions with ready-made templates, third-party apps, payment, and fulfillment capabilities.
An open-source platform for eCommerce store development. With full B2B and B2C capabilities, Magento’s mobile-first architecture, advanced reporting, and SEO features make it the most preferred platform by merchants. It’s fully customizable, so if you want a feature not offered or native to other platforms, the talented, certified developers at ioVista can achieve it with this platform.
In conclusion, migrating from Turbify to a modern and reliable platform has numerous benefits. Don’t let an outdated platform hold back your business growth and success. Consider moving to a platform that can better meet your business needs and provide customers with a seamless and secure shopping experience.
For nearly two decades, ioVista has been a trusted partner in the realm of digital transformation, ranging from platform migrations and integrations to support and maintenance and digital marketing. Our expertise has enabled B2B and B2C brands to thrive in a world where digital is king. We have established partnerships with some of the most prominent names in the industry, such as Adobe/Magento, BigCommerce, Shopify, Google, Bing, Yahoo, and more.
Whether it’s migrating platforms, integrating systems, providing support and maintenance, or crafting cutting-edge digital marketing strategies, we’re committed to delivering unparalleled digital commerce experiences that leave a lasting impression. Our commitment to excellence and innovation sets us apart as we continue to help brands navigate the complex and ever-changing world of digital commerce with confidence and ease.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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