Why Your Magento Store Needs 24/7 Maintenance

21 Jan 2021

Mike Patel

Why Your Magento Store Needs 24/7 Maintenance

The sales of an e-commerce store are directly impacted by how well the site loads and functions, and if your store isn’t generating the desired ROI, you need to make some changes to your e-commerce platform.

Once your customers get used to an efficient, simple to use site, you can never offer them less than your best. A 24/7 Magento maintenance and support team can help your store offer uninterrupted service to your customers. Here are just a few of the reasons why does your Magento store need 24/7 maintenance:

1. It’s Smart Business

No brick-and-mortar store would fail to have the floors cleaned, the windows washed and the carpets vacuumed regularly. When a fixture breaks, it would be repaired or replaced immediately. Everything must be aesthetically correct and function flawlessly; this is a critical component of a successful store. The same principle applies to e-commerce sites, too.

If your pages load slowly or have broken links, people will look elsewhere to make a buying decision. Having a customer data breach can be disastrous for you and your customers, and it can be messy to clean up on your own if you’ve never gone through the process before. Best of all, your content can be refreshed and renewed daily, allowing you to always put your best foot forward with every customer impression.

You are going to need that repeat business to grow and succeed, so it’s only logical that you have people working around the clock to ensure your site stays online and protected from attacks and downtime.

2. Your Site Is Always Optimized

The days of tweaking your site’s codes, image size and resolution and working out your code bugs are in the past. There are many services that can configure every page of your site for you to achieve optimal performance on desktop and mobile browsing solutions. This increases your conversion rate and your ROI, so it’s a critical process to grow your business efficiently.

More importantly, as e-commerce platforms evolve and change, your maintenance and support team and adapt and optimize your site. This is a massive time saver as you don’t have to carve out time to do what’s needed for optimization yourself every upgrade cycle. This means you can spend more time operating your business and less time debugging your e-commerce site to keep it functioning in peak form.

3. You Can Prevent Issues Before They Occur

A thorough, professional maintenance team can spot potential problems before they cause issues on your site. Your team will make the necessary changes to minimize downtime and ensure your site keeps presenting the customer with the rapid loading, high-quality service they have come to expect from your site. Best of all, you don’t have to do a thing: your team handles all this for you, freeing up your time to handle more important tasks. It’s a win for customers and e-commerce site owners alike.

4. Support Team is Available Always

In the unlikely event, your site has a problem that takes it offline, your 24/7 team will be on the case in minutes. The less downtime your system has, the less potential for lost revenue and sales. If you or your existing team are only available to check your site for issues and troubleshoot eight hours a day, your site has a significant disadvantage.

Worse still, if you market and send products internationally, you’re going to suffer even greater revenue losses until you get online and discover the problem. “Always On” site maintenance is a must-have if you intend to stay competitive.

5. Security Breaches Are Far Less Likely With A Full-Time Maintenance Service

Adobe is constantly releasing various bug fixes and security updates for Magento 2.x, and keeping up with those changes can’t always be handled by an auto-update feature. You can’t be sure your site is still secure from known issues until you manually inspect it for issues.

Store owners who employ 24/7 site maintenance support generally suffer fewer security breaches and attack attempts because their plugins and site are kept secure as soon as updates launch. Moreover, having a team of people proactively checking for updates and fixes keeps your site secure and not dependent on auto-update checks that only occur once per day.

Best of all, your maintenance team is going to stay up to date on the latest changes and updates, as well as a successful defense against those attacks. Employing a service is much easier than attempting to check and fix everything yourself, and you don’t have to become a security expert to ensure site security. More importantly, it keeps your site secure against breaches and prevents attacks by securing site vulnerabilities before they can be discovered by attackers.

Final Thoughts: Choosing A 24/7 Magento Maintenance Service

Every Magento site needs 24/7 support, but finding the right service for you is a more complex issue. A quick Google search will bring up hundreds of results, but having multiple options doesn’t make the task any easier. If you can, sign up for a free trial and determine if your first choice in service can provide what you need. The following are five signs you’ve got the right fit.

Changes or updates to your site, the content and configuration are right.
Your pages load fast and your conversion rate is on the rise.
Your opportunity costs stay low even during peak season.
Your native Magento 2.x tools work well and your support team doesn’t depend on manual workarounds.
Your Magento services have minimal turnaround time.

If you can find a service that meets these five criteria, they are worth whatever they are charging and more. Even premium services don’t always deliver on a few of these, and the effective services may only deliver one or two of them consistently. Regardless of how many services you may go through before you find the right fit, you need to start hunting for this service right away.

Failing to upgrade to Magento 2.x and not implementing updates/patches on time costs you money every minute you don’t take care of business. Help is out there. Make a call or reach out online today so your business doesn’t get left behind.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.