Running an e-commerce store can come with many different challenges. One of the most prevalent issues is managing your digital storefront. A high-functioning website can help funnel traffic to your pages and increase sales. A low-quality site will have the opposite effect.
In this article, we’re going to discuss signs that your BigCommerce store needs a redesign. Whether you’re just starting in the world of e-commerce or want to build a bigger audience, here are the stages when your e-commerce store needs a redesign
Your Site is Slow to Load, Large File Sizes
One of the most common reasons for customers to bounce away from your e-commerce store is that pages are loading slowly. The best way to sell your products is to have plenty of photos of them. However, if these images are high-resolution, they could be creating a lag whenever someone wants to see an item. Cut the size down and make sure they are at 72-pixel resolution.
Your Site Isn’t Mobile-Optimized
These days, more and more shoppers are buying products on their phones. In fact, in 2019, more people did online holiday shopping on a mobile device than on a computer. That trend is only going to continue upward, so your store has to keep up with demand.
Fortunately, BigCommerce makes it easy to optimize your site for smaller screens. However, you should follow these tips to ensure that your customers are getting the best experience.
– Adjust Your Images – You don’t need full-size pictures when a user is looking at a product on the phone. So, either your photos should be small enough to load on both screens, or you should have different options for each situation.
-Test Your Site’s Functionality – The best way to be sure your store is mobile-optimized is to use it as a customer would. If you notice any layout issues – such as buttons being too small – you can adjust them accordingly. We also recommend loading your site on multiple phones if possible since there is no universal size.
Your Sales are Dipping
Although online shopping has become the new normal for most consumers, it’s still subject to trends. Some items will be in hot demand, while others might fizzle out for a while. Also, the time of year can affect how many visitors you get. However, while there can be an ebb and flow to your site traffic, a steady decline likely indicates that your customers are not satisfied.
While the specific causes for a significant dip can vary, here are some ways to identify the root of the problem:
-A/B Testing – This process is when you build two sets of similar pages with different layouts. By sending half of your traffic to each one, you can see which page has the most engagement. When A/B testing, be sure to focus on incremental changes. If you do too much at once, it’s hard to tell which adjustment had the most impact.
-Cut Underselling Products – In most cases, the secret to success with an e-commerce store is to focus on a niche. Corporate giants like Amazon and Wal-Mart already sell everything, so spreading your inventory too thin can be a problem. Instead, look at your current sales charts and remove anything that doesn’t sell. This way, it will streamline the shopping process, and customers can find what they want that much easier.
Your Sales are Increasing
At first, it may seem counterintuitive to redesign your BigCommerce site when sales are up. However, reaching a significant milestone (i.e., $100,000) can be an excellent sign to update your store. Fortunately, it will be easier to do this because you have so much customer data at your disposal.
Even if your site is optimized and handling the traffic well, it’s still a good idea to focus on the elements we mentioned above. By continuously refining your storefront, you can make it much simpler for customers to buy. Good enough is never good enough – strive for perfection.
Your Checkout Process is Too Long
One of the most common reasons for customer churn is a slow or complicated checkout system. In many cases, new visitors don’t want to fill all of their info to buy a product. That being said, over-simplifying can also create problems. A/B testing can work well here to help you figure out which elements to keep and which to ditch.
Contact Us Today
If you need assistance in optimizing your BigCommerce store, we can help. We understand the challenges that e-commerce sites face, and we can deliver better results for you and your customers. Call us today to find out more.