Google shopping Ads Campaign Design & Monitoring - Scent & Sprays
Home Decor, Garden

Scents and Sprays

(Marketing Case Study)

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Scents & Sprays warehouse and headquarters are now in Ira Township Michigan. They supplies the best in luxury home fragrances from around the world and make them easily available to the customers. The ambiance that candle light and the perfect aroma bring to any occasion is a big part of what makes any occasion memorable. Scents & Sprays stand behind every product they carry and guarantee that the quality of candles is second to none.


  • Google shopping ads campaign design
  • Products feeds uploading & optimization
  • Products labeling and segmentation
  • Strategic bidding adjustments
  • Negative keywords list building
  • Continuous monitoring & reporting
  • Challenge


    Client wanted to increase sales and revenues. The client had used few companies and were spending around $2000 per month and were getting very little conversion. Scents and Sprays being in a quite competitive industry had a big challenge of ramping up their sales and revenues.

  • Solution


    ioVista recommended to run their SEO, PPC and PLA campaigns. Scents and Sprays were not running any Google Feeds/PLA campaigns. We had set that up right away and were able to show some very good success with that campaign. Also we ran a brand campaign for Scents and Sprays on PPC where they were losing quite a bit of money. We completely rewrote their Ad Copies and adjusted their bids. That was a game changer for Scents and Sprays.



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I’m very pleased to write a few encouraging words about the service offered by ioVista. When we came to ioVista a year ago, we were desperate. We’d paid for four useless campaigns, spending $2000 per month with very little conversion and no growth. Once we approached ioVista they took the time out to understand our business. They completely rewrote all the ads and within a month you could see the results. ioVista’s well-placed product listing ads have been effective and is bringing in a lot of business to our website and warehouse, I can confidently recommend their services to any small or big business.

- Chris Taylor –

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