SEO for Pest Control

Pest control companies are just like any other business. They need a growing customer base to survive. As the owner of a pest control or extermination company in the Dallas area, you must always be on the lookout for ways to bring in new business. One of the best marketing strategies you can implement launching a search engine optimization (SEO) campaign which will help increase your website traffic. Here is some important information for you to know before you get started.

SEO Lead to Increased Sales Leads and Revenue

When your potential customers look for a way to get rid of the pests in their home, they want to find help fast. So, the easier they can find your company online, the happier they will be. The best way for that to happen is by making sure your website is search engine optimized. By using the best keywords for your industry, no matter how someone looks up pest control online, they will be sure to find your company right away. That means, potential customers will turn into sales leads and then into customers. So, it is a great way to increase your revenue as well as your customer base.

Optimize for Mobile Traffic

These days, people are leaving their desktop and laptop computers behind and accessing the internet with their phones and tablets. So, you need to make sure your website is optimized for use on mobile devices. When your SEO campaign is easily accessible on mobile devices, it can easily increase the number of potential customers who will seek out your services.

Pay-Per-Click Campaigns

Launching a pay-per-click (PPC) marketing campaign can be quite effective for pest control companies. It is great for getting your business’s name in front of prospective customers. PPC campaigns work well because you only pay for an ad when it is clicked on and someone is led to your site. The trick to running a successful PPC campaign is to make sure it is SEO optimized at all times so you can get a better return on your investment. So, if you are using a keyword that is no longer effective, you need to switch it out with something that will get more hits. So, it is vital that you keep on top of it and analyze your SEO results on a regular basis. Here are some easy tips that will help you run a successful PPC campaign:

  • Follow up on leads quickly
  • Make your landing pages relevant and effective
  • Monitor the close rates of your sales reps
  • Do not be intimidated by the cost-per-click for a paid search
  • Choose your keywords wisely
  • Consider running your campaign during peak times when your target audience is most active.

Tips for Improving Pest Control Customer Traffic

If you want to improve your chances of capturing the attention of people who are searching the web for pest control companies, here are some tips to follow that will produce results that you want.

  • Using local keywords will significantly increase your SEO success. Creating local keywords is simple. All you need to do is add your geographical location to your current keywords. For example, you can easily change “pest control” to Dallas pest control”. When you invest in local SEO, it is a way to get traffic to your site, which will help you get faster results. So, that one small change can make a world of difference.
  • Manage your location properly. This task is simple, but may businesses overlook it. Take a close look at the location information you have on your website. If information like your company name, address and phone number are not 100 percent correct there is a good chance you are losing potential customers.
  • Having the right website structure is also important for improving the traffic to your website. When your website is structured for SEO, your users will be able to find the information they are looking for quickly. To make sure your webpage is structured well and trustworthy, make sure it includes these components:
    • “About Us” page
    • Contact page
    • Privacy policy
    • Sitemap.
  • Creating an ideal user experience is vitally important to getting positive results. Reduce the number of delays a user experience when visiting your website and reduce the possibility of any confusion that may arise. To do so, make sure your site is easy to navigate, provide hints to users on how to get back to pages they were previously on during their visit and have an easy-to-find search box for visitors to use.

If you run a pest control or extermination business in the Dallas area, we can help you with your SEO efforts. Contact Dallas SEO Company today to see how we can help your business.