WordPress SEO Services

Why is SEO Important?

If you spend any time online, then chances are you’ve heard of search engine optimization. However, when it comes to promoting your website, how vital is it to your bottom line? Here are a few reasons why you should be focusing much of your attention on this strategy.

• Rank higher on searches – if you’re not in the top three results, you will lose out on a ton of business.
• Increase your online presence – how can people find you if they don’t know you exist?
• Build traffic organically – rather than artificially inflating your numbers, you want tangible results that will yield higher sales
• Build trust with your audience – when you rank highly on search engines, customers are more likely to believe in what you have to offer
• Overall, SEO is going to help you achieve your business goals. More than any other marketing strategy, WordPress SEO is the key to unlocking your true potential. At ioVista, we understand the value of a good plan, which is why we offer comprehensive services to help you succeed.

How to Maximize Your WordPress SEO

Fortunately, when you build your site in WordPress, you have access to a variety of tools and shortcuts that can make it even easier to create SEO from the ground up. Also, if you’ve been in business a while, our team of experts can help you get to the next stage.

Here is a brief overview of what you can expect with WordPress SEO.

Check Technical Specs

Is your site running the latest version of WordPress? Is it being hosted correctly? How fast do your pages load? If you don’t know the answers to these questions, you’re likely falling behind the competition.

When trying to rank higher on search engines, it’s imperative that your site is as legitimate as possible. If there are technical issues with your pages (i.e., broken links, slow load times, etc.), you will never reach the level you want

At ioVista, we will run your site through a series of tests to ensure that you’re optimized on the technical side. If you don’t have this foundation, it will make everything else much more difficult.

Utilize Plugins

One aspect of WordPress that makes it such a reliable platform is the use of plugins. These programs are designed to operate autonomously in your site, allowing you to focus more on content and marketing than day-to-day maintenance.

There are many different SEO optimization plugins that you can use, and we know which ones are the best. Even if you have one installed, we can combine different plugins to get better results and boost your page rankings.

Yoast and WordPress

Have you heard of Yoast? If not, then you’re definitely missing out. This is by far the most reliable and highly respected SEO software available through WordPress. However, just because it handles a lot of your SEO doesn’t mean that you can just plug and play.

At ioVista, we will enable you with a solid SEO strategy, so that you don’t have to become an SEO expert and rely on Yoast primarily, to continue to get the results you deserve.

Keyword Analysis

Sometimes, the reason you’re not ranking higher on searches is that you’re focusing on the wrong keywords. Search engines like Google have become sophisticated in recent years, which means that you have to be more adaptable with your keywords. To ensure that they are working well for your site, we’ll do the following.

• Compare your rankings against competitors with identical keywords
• A/B testing with different variations to see which ones perform the best
• Analyze keywords your customers are searching for the most
• Ensure that you have consistency across pages and sites (i.e., social media)