We are looking for a skilled PPC Expert with 5+ years of experience in managing and optimizing paid advertising campaigns across multiple platforms. This role requires a strong analytical mindset and a proactive approach to campaign optimization, along with the ability to translate data insights into actionable improvements.

You will work closely with internal teams to ensure cross-channel alignment, efficient budget utilization, and consistent performance growth across paid search and paid social initiatives.

Key Responsibilities
- Oversee and manage paid advertising campaigns across multiple platforms, including Google Ads, Amazon Ads, Bing Ads, and paid social channels.
- Develop and execute PPC strategies aligned with client goals, budgets, and performance targets.
- Manage campaign budgets, bids, and allocations to maximize ROAS and minimize wasted spend.
- Ensure alignment across channels to prevent overlap, inefficiencies, and budget leakage.
- Conduct detailed PPC audits and present actionable insights and recommendations.
- Collaborate with internal teams to shape effective paid search and paid social strategies.
- Track and monitor KPIs daily, weekly, and monthly to identify performance gaps and growth opportunities.
- Analyze trends and performance data to drive informed, data-backed optimization decisions.
- Recommend website and landing page improvements to enhance conversion rates based on UX and conversion data.
- Prepare, analyze, and present weekly and monthly performance reports with clear improvement insights.
- Stay current with PPC, SEM, and paid media trends, tools, and platform updates.
- Manage ad disapprovals, policy issues, and account suspensions, including reinstatement processes.
Required Skills
- Proven experience managing PPC campaigns across search and paid social platforms.
- Strong understanding of bidding strategies, audience targeting, and conversion optimization.
- Expertise in performance tracking, analytics, and reporting tools.
- Ability to translate data into actionable recommendations.
- Strong attention to detail and problem-solving skills.
Preferred Traits
- Performance-driven mindset with a focus on continuous optimization.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong collaboration and communication skills.
- Proactive approach to identifying and resolving campaign issues.
Why Join ioVista
- Growth-oriented work culture.
- Fast career growth opportunities.
- Supportive & collaborative team.
- Learning & skill development exposure.

Big Plus