HSP Diesel’s Digital Transformation
Platform
  • HSP Diesel’s Digital Transformation
Project
  • HSP Diesel’s Digital Transformation
Industry
  • B2C & B2B
  • Manufacturing
  • Motor Vehicle Spare Parts
Services
  • Hyva Theme Implementation
  • Adobe Commerce Cloud Migration
  • Netsuite ERP Integration
  • Adobe Sensei
  • Custom Features Development

HSP Diesel’s Digital Transformation

How ioVista Helped a Leading Diesel Parts Manufacturer Streamline Operations, Modernize Experience, and Accelerate Growth

About the Client

HSP Diesel is a market leader in high-performance diesel engine parts and custom fabrication, serving both B2C and B2B customers across North America. Known for their commitment to quality and innovation, HSP Diesel had built its eCommerce presence on Magento Open Source to reach retail and wholesale audiences.

However, as their business scaled, the platform struggled to keep pace. The website’s checkout system frequently broke, forcing customers to call in to complete purchases—clogging phone lines, slowing fulfillment, and overwhelming the internal team.

That’s when HSP Diesel turned to ioVista, seeking not just a quick fix, but a long-term technology partner capable of rebuilding their digital commerce foundation for the future.

  • HSP Diesel’s Digital Transformation

The Challenge: When Growth Meets Limitation

When HSP Diesel first engaged with ioVista, the immediate goal was to stabilize their Magento website. But a deeper assessment uncovered broader issues affecting performance, operations, and marketing ROI.

  • Frequent checkout failures that forced the team to handle a high volume of phone orders.
  • Outdated design and poor navigation, making it hard for users to find products.
  • Slow performance causing frustration and high bounce rates.
  • No Make–Year–Model functionality, leaving customers unable to confirm product compatibility with their vehicles.
  • Limited backend integration with ERP and other systems, creating inefficiencies.
  • Underperforming SEO and PPC efforts caused by technical debt and poor structure.

The ioVista team quickly realized that incremental fixes would only be temporary. The root problem wasn’t maintenance—it was the platform’s inability to scale with the business.

Rather than continue patching the old system, ioVista recommended a complete migration to Adobe Commerce Cloud, giving HSP Diesel a robust, cloud-based, AI-powered foundation built for growth.

  • HSP Diesel’s Digital Transformation

Transformation & Solutions: From Friction to Flow

1. Strategy and Discovery

ioVista began by conducting a detailed technical and business audit to map HSP Diesel’s challenges across operations, UX, and backend systems. Working closely with the client, our team created a migration roadmap that minimized downtime, preserved data integrity, and prioritized user experience.

We identified key areas for modernization:

  • Streamlining the checkout process.
  • Improving product discoverability and compatibility search.
  • Automating backend workflows through ERP integration.
  • Building a faster, mobile-first interface that reflects HSP Diesel’s performance-driven brand.

2. Seamless Migration to Adobe Commerce Cloud

Our development team executed a flawless migration from Magento Open Source to Adobe Commerce Cloud. Every product, order, and customer record was securely transferred with zero data loss—all while keeping the existing store live and operational.

This migration unlocked Adobe’s enterprise-grade capabilities: enhanced security, scalability, and built-in AI features powered by Adobe Sensei.

3. AI-Driven Personalization and Smarter Search

To improve discoverability across HSP Diesel’s massive catalog, ioVista implemented Adobe Sensei Live Search and

AI-powered product recommendations.
These features are learned from each user’s behavior—search history, preferences, and purchase patterns—to deliver faster, more relevant results, improving both the browsing experience and average order value.

4. Custom Functionality that Simplifies Complexity

Diesel parts buyers often need to confirm compatibility with specific vehicle models. ioVista addressed this by building a custom “Make–Year–Model” compatibility feature that dynamically filters products based on user selections.

Additional customizations included:

  • Product Bundling: Intelligent bundling based on product color or compatibility, allowing customers to build complete packages in one click.
  • Shipping Protection Module: Centralized control of shipping charge management and package protection.
  • Payment Gateway Enhancements: Tailored integration with Affirm to ensure pricing accuracy across Celigo and NetSuite ERP systems.

Each enhancement was engineered to simplify user actions, reduce backend overhead, and create a unified commerce experience.

5. Backend Efficiency Through Integration

As part of the Adobe Commerce (ACC) replatform, ioVista re-established and optimized HSP Diesel’s existing NetSuite ERP integrations using Celigo middleware. This ensured seamless real-time synchronization of inventory, orders, and customer data within the new Adobe Commerce environment, preserving operational continuity while enhancing scalability and performance. By modernizing these integrations during the migration from the open-source platform, ioVista eliminated manual processes, reduced errors, and provided the operations team with centralized visibility across all sales channels.

6. High-Performance Design & UX with Hyvä Theme

To match their bold, performance-driven brand identity, ioVista implemented the Hyvä frontend theme—a lightweight, modern framework that drastically improved load times and user engagement.

The redesign focused on intuitive navigation, streamlined product categorization, and mobile-first layouts, creating a shopping experience that feels as fast and precise as the engines HSP Diesel builds for.

7. Marketing Acceleration: SEO & PPC

Following the Adobe Commerce replatform, ioVista resolved critical technical SEO issues that existed on the previous site, including crawl errors, redirect inconsistencies, and metadata optimization gaps. These improvements strengthened the site’s overall search performance and created a cleaner foundation for paid media efforts.

By improving site structure, indexing efficiency, and overall technical health, HSP Diesel’s PPC campaigns benefited from better landing page performance and improved conversion potential. The result was an Adobe Commerce storefront that not only delivered a stronger user experience, but also achieved significantly higher conversion rates than the previous platform.

  • HSP Diesel’s Digital Transformation

Integrations

  • Hyva
HSP Diesel’s Digital Transformation
HSP Diesel

A great experience that included a custom website on Adobe Commerce Cloud with ERP NetSuite Integration. Custom UI/UX with a focus on speed and performance of both the customer and admin side. SEO, PPC and content marketing with continued growth of visitors and a 10x+ ROAS. Our site was completed early with all deliverables being done on time and to satisfaction. IO Vista is a welcome addition to any team looking to grow.

Chris Root Marketing & eCommerce Leader
Let’s work together to create a unique experience.

Contact us today to see how easy it is to make eCommerce success a reality.

or Call us at: (214) 239-0143

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