Whiteoak Orthodontics
Platform
  • Whiteoak Orthodontics
Project
  • Whiteoak Orthodontics
Industry
  • B2B & D2C
  • Orthodontics Supplies
  • Manufacturing
Services
  • Magento to BigCommerce Migration
  • Custom UI-UX Design
  • BigCommerce Theme Integration
  • Customized Product Pages
Whiteoak Orthodontics

Whiteoak Orthodontics

White Oak is an orthodontic supply company dedicated to delivering top-quality products from leading global manufacturers, enhanced with innovative packaging for greater office efficiency. They pair industry-leading products with exceptional service and a modern, easy-to-use online ordering platform to help orthodontists save time and reduce costs.

  • Whiteoak Orthodontics

Background

White Oak Orthodontics sought to transition from Magento to BigCommerce to achieve a more modern UI/UX and boost conversion rates. However, the migration was complicated by the lack of a data matrix in the backend and a large volume of complex, unstructured data. Despite these challenges, ioVista successfully migrated the entire website to BigCommerce, delivering a cleaner, more intuitive design and ensuring precise, SEO-friendly data migration. The result is a streamlined, user-friendly platform that strengthens White Oak Orthodontics’ online presence and positions them for sustained growth

  • Whiteoak Orthodontics

The Challenge

Migrating from Magento to BigCommerce while ensuring improved SEO results on the new platform is crucial. Furthermore, it entails seamlessly transferring historical data, optimizing the SEO strategy for enhanced performance and user engagement, and leveraging the opportunity to refine the overall website experience. The most significant challenge faced in BigCommerce was effectively managing various product page  configuration also we need to Hide/Show particular options while options selection  which requiring a customized solution to ensure smooth operations. Other challenge involves seamlessly integrating the  "Multiple iteam add to cart", "Volume discount" and "Login to See Price".

Solutions

  • Customer Experience Strategy & Design – Created a user-centric PDP layout strategy to ensure an intuitive, high-conversion shopping experience tailored to different product types.
  • eCommerce Consulting – Provided strategic guidance on SEO migration, BigCommerce best practices, and performance optimization throughout the transition from Magento.
  • Product Page Customization – Developed custom PDP templates for variant-heavy products, modifier-heavy products, and hybrid configurations to deliver a seamless selection process.
  • Product Page Variations/Configurations – Structured product option architecture to work within BigCommerce’s 600-variant limit while maintaining flexibility for complex SKUs.
  • Configure Product Options – Implemented modifiers for non-inventory attributes and variants for inventory-bearing options to achieve optimal performance and maintain SKU integrity.
  • Hide/Show Particular Options While Option Selection – Built dynamic conditional logic to show or hide specific product options based on user selections, ensuring a cleaner UI.
  • Multiple Item Add to Cart – Enabled customers to add multiple product variations to their cart in a single action, streamlining bulk purchases.
  • Volume Discount – Integrated tiered pricing logic to automatically apply discounts based on quantity thresholds, improving AOV.
  • Login to See Price – Configured a gated pricing feature for certain products, allowing only logged-in customers to view prices, supporting B2B sales strategies.
  • Website Enhancements – Optimized site speed, improved mobile responsiveness, and refined navigation for better usability.
  • Data Migration – Executed a complete transfer of historical data, product information, customer records, and order history from Magento to BigCommerce while preserving data integrity and SEO value.
  • Whiteoak Orthodontics

Integrations

  • PayPal
  • FedEx
  • UPS
  • USPS
Whiteoak Orthodontics
Let’s work together to create a unique experience.

Contact us today to see how easy it is to make eCommerce success a reality.

or Call us at: (214) 239-0143

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