MATSonline is the D2C brand within Wearwell, the leading anti-fatigue mat manufacturing company. MATSonline is the leading seller of floor mats and ergonomic flooring, specializing in providing high-quality products to businesses and individuals worldwide. Their product line includes anti-fatigue mats, safety mats, and more.

  • 69%

    Increase in Traffic
  • 15%

    Improved Conversion Rate
  • 40%

    Increase in Orders
  • 44%

    Increase in Revenue


MATSonline wanted to simplify the purchase process for their commercial mats and make it easier for customers to find the exact product they need. The project's primary focus was on utilizing digital marketing strategies such as eCommerce SEO and Google Ads to enhance the online visibility of MATSonline's products and improve their sales. To overcome the challenges faced by MATSonline in making their products easily discoverable by potential customers, they approached ioVista to help improve their online visibility and streamline their eCommerce platform.

  • MATSonline

Our Solution + ioVista Secret Sauce

We utilized a brand campaign to increase awareness, used the conversion bid strategy while maximizing the potential of the Google Display Network, and set up shopping campaigns with various priority levels.

  • Conducted a comprehensive technical SEO audit of the website and resolved any technical issues identified.
  • Optimized on-page SEO elements to improve search engine visibility and rankings.
  • Developed and implement location-based campaigns to target specific geographic areas.
  • Used call and image extensions to enhance ad visibility and encourage customer engagement.
  • Optimized keyword-specific campaigns to increase click-through rates and conversions.
  • Excluded negative keywords to prevent irrelevant or low-quality traffic from reaching the website.

The Results

Our expertise in Google Shopping Ads and SEO lets us identify technical SEO issues and optimize campaigns. ioVista knows that sometimes small changes will lead to an improvement in 40-50% ROAS.

  • 69% Traffic Increase
  • 15% Conversion Rate Improvement
  • 40% Order Increase
  • 44% Revenue Increase
Client Testimonial

We have two companies, each with their own website - a B2B and a B2C and ioVista took the time to understand the goals of each. Many agencies claim to do it all - from video to web development to Magento migration. After vetting several agencies, ioVista rose to the top. Their team are top-notch! Each member of their team is very responsive, professional, and has expertise in their role.

TAUNYA SWANDAL Marketing Director
Let’s work together to create a unique experience.

Contact us today to see how easy it is to make eCommerce success a reality.

or Call us at: +1 214-699-4391