Rods Western Palace

Rods Western Palace is a 50 year old leading Western apparel and tack stores in the country with both online and physical stores located in Columbus, Ohio.

Rods Western Palace
  • 25.75%

    New Users Increased
  • 5.85%

    Conversion Rate Increased
  • 65.74%

    Orders Increased
  • 46.11%

    Revenues Increased

Goal approached us with the objective of enhancing their digital presence and marketing efforts. They faced challenges in effectively reaching their target audience and needed to optimize their online platform to drive growth while maintaining their strong physical retail presence. The primary goals were boosting online visibility, increasing revenue, and improving customer engagement.

  • Rods Western Palace

Our Solution + ioVista Secret Sauce

After reviewing the data thoroughly, our SEO team at ioVista instantly recognized the vast majority of the issues faced were due to the roll-outs of Google’s Core Web Vital algorithm. Due to speed and performance failures, and some on site technical SEO issues, this had pushed some 20+ products from page 1 to pages 2, 3, 4 and 5. ioVista knew if we improved their Core Web Vitals, suggested some new content centered on some these products and fixed their on site technical SEO issues. These products would return to page 1 ranking.

The Results

We devised a comprehensive strategy that imporved the speed and performance, integrated SEO optimization and targeted branding initiatives. 



  • New users increased 25.75%
  • Conversion rate increased 5.86%
  • Orders increased 65.74%
  • Revenue increased 46.11% 
Let’s work together to create a unique experience.

Contact us today to see how easy it is to make eCommerce success a reality.

or Call us at: +1 214-699-4391