25.75%New Users Increased
5.85%Conversion Rate Increased
Rods.com approached us with the objective of enhancing their digital presence and marketing efforts. They faced challenges in effectively reaching their target audience and needed to optimize their online platform to drive growth while maintaining their strong physical retail presence. The primary goals were boosting online visibility, increasing revenue, and improving customer engagement.
After reviewing the data thoroughly, our SEO team at ioVista instantly recognized the vast majority of the issues faced were due to the roll-outs of Google’s Core Web Vital algorithm. Due to speed and performance failures, and some on site technical SEO issues, this had pushed some 20+ products from page 1 to pages 2, 3, 4 and 5. ioVista knew if we improved their Core Web Vitals, suggested some new content centered on some these products and fixed their on site technical SEO issues. These products would return to page 1 ranking.
We devised a comprehensive strategy that imporved the speed and performance, integrated SEO optimization and targeted branding initiatives.