7%Conversion Rate Increased
48%Facebook Orders Increase
TruckAC.com wanted to solve three major issues: they needed a higher visibility online, wanted a better ROAS and better engagement and results from Facebook.
Facebook: We recommended and setup Retargeting campaigns to show ads to people who had visited their eCommerce website on the Magento platform TruckAC.com. We created a Look alike audience using matched data points with Facebook profiles from customers who purchased products from TruckAc.com and showed this new audience products they would be interested in purchasing within the Facebook feed.
PPC: We consulted on paid adversiting campaigns after reviewing their data, we identified wasted ad spend and missed opportunities. With this data we were able to suggest new campaigns and targeting which have resulted in a higher ROAS.
SEO: After a comprehensive Technical SEO Audit, we were able to identify many technical issues on TruckAC’s Magento website, that were affecting the speed and performance and the Core Web Vitals. These issues were preventing a high search ranking. Once fixed the customer experience and rankings improved significantly.
Our collaborative efforts with TruckAC.com have resulted in substantial achievements, reinforcing their digital presence and driving notable business growth. These accomplishments include a significant increase in new users, underlining the expansion of TruckAC.com’s reach. Moreover, a substantial surge in online sales reflects improved revenue, while increased paid traffic has contributed to enhanced visibility and conversions. In addition, a notable increase in orders highlights the website’s improved appeal and customer engagement. Finally, the Return on Investment (ROI) has seen a substantial boost, indicating improved efficiency in ad spending. These accomplishments underscore TruckAC.com’s position as a premier supplier of truck air conditioning solutions and exemplify the significant success of our collaborative efforts.
ioVista is a top notch Digital Marketing Agency, from SEO Optimization, and Social Ad Setup, to PPC Consultation, they can provide the services that you need to take your business to the next level.