Wearwell is a leading manufacturer of industrial mats and matting solutions. The company was founded in 1950 and headquartered in Smyrna, Tennessee. Wearwell’s mats are designed to provide ergonomic, safety, and comfort solutions for workers in a wide range of industries, including manufacturing, food processing, healthcare, and more. The company’s product line includes anti-fatigue mats, slip-resistant mats, drainage mats, welding mats, and more.

  • 79.46%

    Improved Conversion Rate
  • 12.18%

    Increase in Organic Traffic
  • 33.21%

    Increase in CTR
  • 90.38%

    Increase in Orders


After successfully migrating to Magento 2 with the help of ioVista's certified team of Adobe/Magento experts, Wearwell sought assistance for SEO and Google Ads expertise to promote their revamped website through a B2B SEO and Google Adwords campaign. The goal was to increase quality leads and calls through social commerce and brand awareness campaigns by maximizing the potential of LinkedIn, FaceBook/Instagram, and Google Display Network. Additionally, they aimed to establish separate identities for their B2B and D2C websites to improve visitor understanding.

  • Wearwell

Our Solution + ioVista Secret Sauce

ioVista created user personas for LinkedIn, FaceBook/Instagram, and Google and implemented a B2B SEO strategy.

  • Conducted a full technical SEO audit and resolved crawling and indexing issues. 
  • Performed detailed keyword research based on their product lines.
  • Tailored social media campaigns to specific audiences.
  • Excluded negative keywords to improve campaign performance.
  • Used structured snippet extensions to enhance search engine results.

The Results

Our data-driven methods maximized their Google Display Network and B2B SEO. We’re proud to say that our approach led to impressive growth.

  • 79.46% improvement in conversion
  • 12.18% increase in organic traffic
  • 33.21% increase in CTR
  • 90.38% increase in orders
Client Testimonial

We have two companies, each with their own website - a B2B and a B2C and ioVista took the time to understand the goals of each. Many agencies claim to do it all - from video to web development to Magento migration. After vetting several agencies, ioVista rose to the top. Their team are top-notch! Each member of their team is very responsive, professional, and has expertise in their role.

TAUNYA SWANDAL Marketing Director
Let’s work together to create a unique experience.

Contact us today to see how easy it is to make eCommerce success a reality.

or Call us at: +1 214-699-4391