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11Aug
2020

How To Set Up Your Google Shopping Ads Campaign

Online shopping is arguably the greatest thing since sliced bread and a huge number of brands launch their products online every day. Though it offers users the opportunity to shop among a variety of labels and brands hopping between the e-commerce websites is a clunky process. That’s where online marketplaces like Amazon, eBay, and – […]

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01Aug
2020

How Google Shopping Ads Can Drive More Traffic and Sales

If you’re an Ecommerce website owner and want to start using Google Shopping Ads, it can seem like a daunting task. Not only there are a lot of different components to the process, but since everyone is hopping on the Google Shopping bandwagon, competition is fierce. However, as this platform continues to grow and command […]

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29Jul
2020

Magento 2.4.0 Release – Feature Highlights, Upgrades and Improvements

Magento, an Adobe Company recently released version 2.4.0 of Magento Commerce and Magento Open Source. The new Magento 2.4.0 comes with over 100 new fixes to the core code, 30 security enhancements, and by default enablement of two-factor authentication in the Admin. Let’s have a look at the highlights of this release: Two-factor Authentication (2FA) […]

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21Jul
2020

Stencil Vs. Blueprint – Cracking The Secret To Your BigCommerce Store’s Success

Today, a majority of online stores choose to go with a SaaS solution like BigCommerce. Also, B2B businesses prefer BigCommerce as their e-commerce platform because of its Quick website setup, fast launch Hassle-free maintenance Scalable framework Launched in 2016, Stencil is the latest framework of BigCommerce. It incorporates industry best practices in technology, design standards, […]

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14Jul
2020

How To Make Your HVAC Website Design Successful

Everyone knows design is important when it comes to your website. Great design draws customers in and keeps them on your site longer while bad design sends visitors looking for another site. But design goes beyond simply looking good. Design plays an important role in the overall experience of the users who visit your site […]

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09Jul
2020

A Cut Above The Rest: Why Magento 2 Is The Best B2B Platform

The world of business-to-business (B2B) e-commerce has been rapidly expanding over the last several years, and it has grown the market for e-commerce website development. Smart B2B companies know that e-commerce is the most effective solution to providing goods and services to other businesses. It’s fast becoming an established practice for B2B, and its popularity […]

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02Jul
2020

Best Digital Marketing Channels For E-commerce In Current Retail Environment

There is no doubt that the COVID-19 Outbreak has changed the economy. Business owners are trying hard to figure out ways to mitigate risk, safeguard their employees and support customers during this difficult time. But don’t stress yourself too much, ioVista has been helping companies succeed online since 2004 in good times as well as […]

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29Jun
2020

MasterCard joins Visa, PayPal, Adobe and the FBI to warn merchants of Magento 1.x EOL

You can’t say no one told you. Magento 1.x store owners you have been warned!  Visa and MasterCard, the payment processors, along with Adobe and PayPal have all tried last-ditch efforts to get legacy Magento 1.x store owners to update their platforms. As of June 30, the Magento 1.x platform will reach its End-of-Life (EOL) […]

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