If you are looking for a way to future-proof your online business, stay ahead of the curve and quickly meet the evolving needs of your clients, you do not need to look any further.
We know that if you’re in eCommerce, you are more than aware that keeping pace with emerging experiences and everything in between isn’t easy, yet it must be done. But keeping pace, unfortunately, often means constant required updates to the design and back end of your system.
Many a times you update your store to a new trend just for it to finish, and the whole world has already moved on, which is beyond frustrating.
But that doesn’t have to be a permanent staple of evolving with the trends.
Headless commerce has already proven itself to be the most effective way to keep any business at the forefront of clients’ needs with flexibility and agility– even through the muck of Covid-19 and its challenges.
In its most basic form, headless commerce is a separation between the back end and the front end of an eCommerce application.
That architecture gives brands the pure freedom of expression to build however they want, but also whatever they want to and perhaps most importantly, it allows brands to enrich their customer’s experience.
Another staple of headless commerce is the integration of experience managers, APIs and also tools like Mulesoft and Heroku. Plus, the importance of information technology (IT) partners.
These resources are an integral part of every company’s innovation strategy, experiences for engaging customers, delivering value through new functionality and staying ahead of expectations/ needs. Brands can deliver API-driven experiences through a CMS, DXP, application, device, or custom front end.
Now that we have the understanding of what headless commerce is let’s talk about its counterpart – Traditional eCommerce
The basic or traditional eCommerce model is what many brands still use. It is also what is referred to as a monolithic model.
When businesses were evolving in the eCommerce landscape initially, monolithic systems were the only choice for eCommerce. These all-in-one platforms only provided a one-size-fits-all solution to launch an eCommerce website.
There are two big downsides to this monolithic model that slow down innovation and progress within your organization.
Here’s what to know: The monolithic strategy has slow go-to-market timelines and very high development costs. That, yes, delays innovation. However, it also forces you to pay a higher price for a slower return that may not even pay off once you receive the finished product.
So, you probably see how headless eCommerce is better than traditional eCommerce, but what are the other benefits that you can look forward to possessing? Let’s take a look.
There are several benefits that come neatly packaged with headless eCommerce. You run the chance of missing out on all of which if you choose to stick with a traditional, monolithic eCommerce experience.
That said, here are just some of the many that you can look forward to taking advantage of.
With headless eCommerce, brands can test new technology, which is a massive advantage.
Because the front end is separated from the back end, every developer is free to create as they want to, instead of being chained to the confines of a traditional CMS– not a bad deal.
The front end of most eCommerce websites is basically the face of what customers see.
But with headless eCommerce, you’re allowed more flexibility in content delivery because you can connect a DXP, CMS or Internet of Things device that is designed for creating content. You can then it’s an easy process to swap out the front end without affecting the backend operations.
So basically, as soon as a business introduces new content to its front end, those updates are made nearly instantly. Whereas sites made with traditional eCommerce architecture, on the other hand, can sometimes take minutes or even hours to register and appear the same across all user experiences.
Another benefit of headless eCommerce is the allowance for developers to build familiarity and maintain flexibility.
It can sometimes be overlooked, yet, both of those are essential for many developers to produce the highest quality results.
It also enables brands to choose the eCommerce platform that works best as the engine for their store while still working with the front end of their choice, whether that’s a CMS, a DXP, a PWA or a custom solution.
In short, both developers and the business as a whole are granted the freedom that they didn’t previously have.
As many businesses evolve and modernize their advertising, they steadily pay more for their own marketing efforts. That means customer acquisition costs are rising.
No matter what the size of your business, you don’t want that to happen. Keeping customer acquisition costs low is one of the key fundamentals to running a business.
That’s where headless eCommerce can save the day by being an effective solution to that problem.
It can lower those rising costs by giving your brand an alternative and engaging mode of advertisement through your experiences, resulting in less reliance on paid advertising.
At this point, you are most likely starting to see and appreciate all the benefits that headless eCommerce can bring to your table. However, that’s another point we want to address. Headless eCommerce does not only benefit you. That’s one of the best parts.
You see, you may be excited about pumping more updates out both faster and easier before, but think about how excited your customers and employees are.
Your employees can easily make changes to the experience without having to learn a truckload of additional skills or work with three other members of the staff. In turn, that saves everyone on the staff time and leaves them with a chance to direct that energy somewhere else, which again saves on costs.
As far as your customers go, you don’t have to worry about them ever having an outdated experience again. You can rest assured that when it comes time to deploy an update, you can make it quickly and have it on their screen instantly.
Plus, with the new freedom that your company has, your departments are finally able to get creative! They don’t have to worry about how long it will take to implement something. They can see where the designs take them then have it up in no time, which can lead to your business standing apart from the mix.
However, with the world-changing as quickly as it is, and your business constantly investing its resources towards updating the site or managing advertisements, you can’t afford to wait anymore.
A solution to all of your eCommerce problems or concerns is only a step away. You’ve seen the benefits. Make the move – ensure that you don’t let the opportunity pass.
Learn more about it today.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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