For online retailers, promoting your merchandise on multiple platforms is extremely important for increasing your revenue. With increasing competition on online shopping platforms like Etsy and Facebook Marketplace, it can be difficult for newer retailers to have products seen by a wider audience.
With search engine optimization marketing, user research and keyword searches, Google has found many ways for online merchants to showcase their products to their target audience and ultimately drive more traffic to your website and store. Along with Google Shopping, ad campaigns can also increase your site traffic and expand your audience.
Google’s ad specialists are trained to help online business owners optimize their campaigns to get the most traffic as possible. You can use Google’s shopping feature by setting up your Google Shopping Ads Campaign. And here’s how to optimize your online store traffic through Google Ads.
Google Shopping is a new feature that optimizes user search results for retail purchases. It allows users to find online stores and websites that have the exact product that they’re searching for. Just like Google’s images, news and maps tabs, the shopping feature will allow for a filtered search for the user depending on what they’re looking for.
When a user searches for “blue shirts” for example, Google Shopping will provide a list of online stores that sell blue shirts so the user can go straight to the best option for them. This allows for quicker search results for the user and more exposure for the merchant.
Just like running an ad on Facebook or Instagram, merchants can send their product feed or online shopping cart to Google Shopping to be used for more customer exposure. Google uses SEO and keywords to connect user searches with the perfect online store for their needs.
Google’s ad specialists work with merchants to tailor your ad for your specific goal. Retailers have the option to keep their ad local or expand to a national or global audience depending on if the business is based online or at a physical location. Ad specialists can help with writing a compelling mission statement or with choosing images for banner ads.
Merchants can also set a budget for their ad as well as see how many users will be reached based on their budget cap. Luckily, budget caps can be adjusted anytime so retailers have flexibility on audience reach. Once the campaign is set up, the ad goes live and appears on Google searches and their partner sites.
For merchants, running an online ad is an excellent way to increase traffic to their website and physical location. With over five billion searches run through Google every day, a Google ad campaign can be extremely beneficial for online retailers. There are many ways to optimize an ad campaign to get as much traffic as possible. Utilizing Google’s ad specialists and using different marketing techniques will help make your ad campaign more successful.
An easy way to optimize a Google ad and increase your website traffic is through keyword marketing. Using certain keywords can help your site gain more traffic based on data from your existing customers. Using tools like Google Analytics, Google Suggest or your customer FAQs, you can pick out commonly used keywords that customers use when searching for or using your site. Putting these keywords into your Google ad campaign can help drive your online store up on Google’s search results.
One of the most important parts of a Google Ad campaign is choosing the right images. High quality, aesthetically pleasing images of your products and services will be eye-catching to users and they will be more likely to read your ad and visit your website. Along with images, well-written captions and product descriptions will also help bring users to your site.
If you’re a business owner that needs help increasing traffic to your business, Google’s shopping feature and ad campaign program can help increase your website traffic and bring more customers to your physical location. Using a few simple marketing tools, you can optimize your ad campaign to bring the most amount of traffic to your site as possible. Whether you want a local, national or global audience, Google can help optimize your marketing campaign and help your business grow.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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ioVista
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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