Website Support: How Can ioVista Help keep your Store Up and Running During Holidays

17 Nov 2022

Mike Patel

Website Support: How Can ioVista Help keep your Store Up and Running During Holidays

With the holiday season around the corner, online businesses are all trying to position themselves to capitalize on the high volume of projected sales this year. Business owners are going to do as much as possible to attract customers and make sales. However, they can’t afford to have downtime during the Black Friday or Holiday Sale.

If you’re looking to partner with a Digital Commerce Agency or simply want to learn more about website support, you have landed at the right place! ioVista is an Adobe, BigCommerce, and Shopify Partner Agency and a Premier Google Partner Agency powering B2B and B2C brands since 2004.

From eCommerce strategy to design, development, and support, our team of certified developers will work with you to constantly improve your key metrics and drive conversions. Through this blog, we’re sharing with you some insights into ioVista’s website support and maintenance services. We hope that this helps you learn about what to expect when working with a Digital Agency like ioVista.

eCommerce Strategy

Website support involves all the aspects which help businesses in creating a positive shopping experience for customers. That’s what the Strategy Team here at Groove Commerce is for!

The eCommerce strategy team will first conduct comprehensive research and go through a discovery process with the company. We work together with our clients to create an eCommerce strategy that aligns with their goals.

We help eCommerce stores scale their business the smart way via omnichannel solutions, eCommerce integrations that deliver a frictionless customer experience on the front end and sophisticated business tools and metrics on the back end, and platform selection to guide you to the best solution; then, we’ll work fast to integrate supporting technologies, so you can be up and running quickly.

Our eCommerce marketing team will then analyze the audience and create buyer personas based on the client’s current customers. The team also analyzes the industry landscape and identifies areas of business that differentiate the brand from its competitors.

You must be probably wondering how all this relates to website support. Well, our team will review your marketing analytics to understand your customers’ purchasing behaviors. This will help our team to design the best strategies that scale with your business.

The complete website audit helps identify and prioritize the areas of the site that need improvement. This often includes (but isn’t limited to) a sitemap and recommendations for marketing, technology, and branding. The strategies we recommend to our clients always revolve around their unique business needs.

eCommerce Design

The eCommerce design team at ioVista will help you create buyer journeys to accelerate leads through the sales funnel and convert them into paying customers. We use the website’s strategy – based on the points discussed above – to design the wireframes and architecture. It helps to create the logical foundation for the website’s visual and functional features.

We use the latest interfaces and visuals to give life to your design ideas and intrigue visitors. Further, we leverage eCommerce platforms including Magento, BigCommerce, and Shopify for responsive functionalities, custom development, and integrations.

If you want to migrate your existing eCommerce platform, there’s no need to worry about losing your existing visual assets. We will migrate them for you and ensure that the migration doesn’t slow down your page speed but rather provide a high-quality website experience for your users.

eCommerce Development

Our certified developers will work on recommendations that not only align with your business but also fulfill your technology needs. With Progressive Web Application (PWA) development, custom extension development via third-party tools, and more, ioVista ensures that you get the best out of your tech stack.

Our Quality Assurance (QA) team tests the client’s website before the launch and makes sure that it looks and works as planned. During the launch, we A/B test various parts of the site to uncover ways that help in constantly improving the performance. Post-launch, we do software updates and implement patches to not only scale your website’s performance but also to grow your business.

Website Support & Maintenance

Once we launch the eCommerce store, our team gears up to manage your site, keep it up-to-date with technical requirements and refine the website’s performance over time. We accommodate all communication styles and are available via email, phone, or virtual meetings.

To summarize, whether you need a quick website update, landing page optimization, or want to change the banner design, we’re available for all sorts of web development.

When you work with ioVista, we promise our clients to continuously improve their performance with 24/7 website support to reach their eCommerce goals.

Mike Patel

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.