The world of business-to-business (B2B) e-commerce has been rapidly expanding over the last several years, and it has grown the market for e-commerce website development. Smart B2B companies know that e-commerce is the most effective solution to providing goods and services to other businesses.
It’s fast becoming an established practice for B2B, and its popularity as a platform only continues to grow. Seeing the potential for growth and securing more market share, many B2B companies are looking closely at Magento 2 as the e-commerce platform of choice for their fledgling endeavors. Why is everyone in the B2B sector looking at Magento 2? Let’s take a look at what we know.
More recently, B2B owners have also recognized the potential of using e-commerce to engage customers and achieve sales conversions, too. More importantly, though, the first-hand data they collect about customer preferences and details allows them to provide a superior user experience (UX) tailor-made for each client.
Naturally, this has spawned fierce competition within the B2B world, and guarding individual market share against 800-pound gorillas like Amazon and Walmart.com has become a critical concern for both distributors and manufacturers. For these reasons, many B2B companies have begun to examine e-commerce’s potential as a viable strategy for customer retention and developing a strong, loyal customer base.
The growing trend of converting to e-commerce is also the driving force behind more B2B companies choosing Magento 2 as their new e-commerce platform. So why are B2Bs flocking to this platform as a first choice? Here’s what the market research shows.
Agile B2B companies need to get their e-commerce sites online fast to gain and retain market share from the competition.
On-site digital solutions for website building and administration are expensive relics of the past. The ever-present costs of maintaining equipment, upgrading hardware/software, and making repairs have rendered on-premises systems impractical. Cloud-based solutions are more effective and efficient for handling the massive market demands for content management, data security, and personalization. More importantly, they also significantly reduce the cost of doing business as an e-commerce entity.
When choosing a B2B product or service provider, prospective customers all say the same thing: they still want personalized service and support when they need it. Whatever platform a B2B company chooses, it needs to provide the user experience and support customers’ demand.
Using this collected research and trend analysis, Magento 2 was built from the ground up to address rapid deployment, cloud-based solutions, and the client demand for personalization and world-class support. Its popularity only continues to rise as more B2B owners adopt it as their e-commerce platform. Magento 2 truly is the best B2B e-commerce platform, and it’s easy to see why upon examination of how its function and design meet the demands of the market perfectly. Let’s take a look.
Earning a solid return on their investment is the name of the game, and Magento 2 is the premier platform for businesses of every size and scale looking to conduct business online. Magento has a proven record for making the transition to e-commerce a fast and comfortable affair, and developers have worked with the platform long enough to deliver whatever clients desire from their new e-commerce site. A B2B site can be up and fully functional quickly, allowing owners to be the first to stake their claim on the emerging market share ripe for the taking.
Magento 2 was designed as a cloud-based platform to provide a feature-rich e-commerce solution to users in any business sector. B2B customers can customize their site internally or contract developers and third-party services to provide the UX their customers want. Best of all, a cloud-based system also allows Magento users access to a vast community of other Magento 2 users and development partners who can provide insight and inspiration for improving and expanding B2B e-commerce platforms now and in the future.
A high degree of customizability is at the heart of Magento 2’s design, and it’s the feature that allows them to deliver a truly impressive personalization experience for customers. With just a few keystrokes and clicks, B2B e-commerce companies can integrate customer personal data to create a personalized UX that is sure to satisfy even the most demanding client. Magento 2’s added flexibility also allows B2B companies to connect the site with their product and service support seamlessly. Customers can click or call directly from their mobile device and be connected directly with their service provider or the manufacturer.
If you want the most effective solution for taking your B2B company online, you need Magento 2. It was built with an eye toward the future while still being easy to use in the here and now. The potential for scalability as your business grows is phenomenal, and the Magento support team will be with you every step of the way. Choose Magento 2 development, and choose the best platform for online B2B e-commerce.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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