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At a recent AdWords event, Google’s VP of Product Management for Adwords announced that mobile searches now surpass desktop searches in 10 countries, including the U.S.
This shouldn’t come as much of a surprise, especially with Google’s actions lately. Last November they added a “mobile-friendly” label into their search results and in April, they updated their search algorithm to favor mobile-friendly sites.
We’ve written extensively on this topic this year because going mobile-friendly is by-far, the best thing you could possibly do for your online store right now. So today, we’re publishing this summary of what you need to know if your site is not mobile friendly or if you’re not sure if it meets Google’s Mobile-Friendly standards.
It can be hard to make changes to your online store because as a business owner, it’s tough not to worry about consequences. But this is the kind of change that can only help your business. And with all the recent announcements and changes from Google, it’s clear that’s the case. Here are some facts to consider:
The fact is that smartphones and tablets have saturated the market. Almost everyone has them and they’ve been around long enough that most consumers trust them for shopping. Shopping from mobile devices has moved past being a trend and is now an established practice by the majority of online shoppers. It simply makes sense to go mobile-friendly to cater to this increasing customer-base.
This is very important. For a site to get all the advantages of being mobile-friendly, it needs to meet Google’s standards. All sites are different. There are some that might not technically be mobile-friendly but they still might show up relatively well on a mobile device. This really cannot be trusted though. As more and more sites go mobile-friendly, consumers can tell the difference – and so can Google.
How to check if your site meets Google’s Mobile-Friendly Standards:
It’s very simple to tell if your site meet’s Google’s mobile-friendly standards. All you need to do is copy and paste your websites address into a field with Google’s Mobile Friendly test, here: Check Your Website with Google’s Mobile-Friendly Test. Their test will tell you if your site meets their standards or not.
When it comes to site updates, converting to a mobile-friendly design is the best thing you this year if you haven’t already. ioVista specializes in converting websites into responsive, mobile-friendly sites that will work no matter how they’re accessed. You see, it’s more than making images appear on a smaller screen, it also involves making sure buttons work when they’re tapped on a touch screen or clicked with a mouse. It’s also extremely important that the checkout process works seamlessly on a mobile device so users have no trouble completing a transaction from their phones or tablets.
For some samples of our recent work, you can go here.
If you’d like a free consultation to talk about converting your site, give us a call or send us an email today.
Why you must go mobile-friendly in 2015
Google says Mobile-Friendly Sites will be favoured in Search Rankings
Google Introduces Mobile-Friendly label
Practical Ecommerce: Mobile Now Drives Majority of Google Searches
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.
Mike Patel
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