Google says mobile-friendly sites will be favored in search rankings

12 Mar 2015
Mike Patel
Mike Patel
Google says mobile-friendly sites will be favored in search rankings

Google just announced its next search algorithm change and they’ve come right out and said that they WILL start favouring mobile-friendly sites in their searches, beginning April 21st.

Google announced on their official webmaster blog

Starting on April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

If you do not have a mobile-friendly site, it’s more important for your business now than ever before. It’s not just a perk or a gimmick, it drives real traffic to your site as more and more consumers are using smartphones and tablets to shop online. And now, according to Google, having a mobile-friendly site will actually impact your search rankings as well.

Not only that, as we wrote about in November, Google is already labelling sites as “mobile-friendly” directly in their search results. Meaning, someone on a mobile device can tell before they even click on your site whether or not it’s mobile-friendly. This is influencing the way people choose which websites to visit – and it’s positive for mobile-friendly sites.

If you do not already have a mobile-friendly or “responsive” site, I strongly urge you to contact us right away so we can help you get your website mobile-friendly as soon as possible.

You can email me directly at or give me a call 248-233-0628.

Any site can be pulled up in a web browser, whether it’s mobile-friendly or not. The difference is that mobile-friendly or responsive sites are optimized to work in all formats – from a big computer screen to a small touchscreen on a phone or tablet. Not only that, mobile-friendly sites can handle transactions from mobile devices while a standard site might not be able to perform a transaction properly or at all from a mobile device. Simply put, most customers have come to expect websites to work completely on a mobile device and as it’s becoming the norm. A site that isn’t mobile-friendly will cause those customers to search elsewhere.  We wrote more extensively on this topic back in January if you’d like to check that out: Why you need a mobile-friendly site in 2015.

I’ve also included some links to additional articles discussing this coming change from Google, below so you can see what others are saying about it, too:

If you’re not sure if your site is mobile-ready, just give us a call or send us an email and we’ll take a look. Or you can also check out this tool that Google offered in its announcement:

Google’s Mobile Friendly Testing Tool

There’s no reason for panic if your site is not mobile-friendly but now is definitely the time to do something about it. It makes sense for so many reasons: more traffic, sales, credibility, and now it will help your search ranking.

If you have any questions or want to know what it takes to get your website mobile-friendly, email me or give me a call.

Mike Patel
Mike Patel linkedin

Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.

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