eCommerce SEO Audit

Six reasons there is a decline in organic traffic and rankings

after a recent redesign or platform migration

  • Poor site architecture Poor site architecture

    A site redesign or migration can often lead to changes in site architecture, negatively impacting your site's search engine visibility. Issues such as broken links, missing pages, or poorly optimized URLs can hurt your rankings and organic traffic.

  • Loss of backlinks Loss of backlinks

    Backlinks are important in determining your site's search engine visibility. During a redesign or migration, it's possible to lose valuable backlinks, which can hurt your rankings and organic traffic.

  • Changes in URL structure Changes in URL structure

    Changing the structure of your URLs during a redesign or migration can impact your site's search engine visibility. If done correctly, it can result in broken links and clarity for search engines.

  • Technical SEO issues Technical SEO issues

    Site redesigns or migrations can sometimes introduce new technical SEO issues, such as slow page load times or poor mobile optimization. These issues can negatively impact your rankings and organic traffic.

  • Poor user experience Poor user experience

    Changes to your website's design or functionality during a redesign or migration can negatively impact user experience. If users are dissatisfied with your site, it can lead to a higher bounce rate and lower search engine visibility.

  • SEO Title and Meta SEO Title and Meta

    When redesigning or migrating your eCommerce store, it's important to ensure that all SEO title tags and meta descriptions are correctly transferred to the new site. These elements need to be moved or appropriately optimized to avoid a decline in search engine visibility and organic traffic.

Our comprehensive audit is explicitly tailored for eCommerce businesses that have recently undergone a redesign or migration. We’ll analyze your site’s architecture, content, and backlink profile to identify any issues affecting your search engine visibility. With our data-driven approach, we’ll provide you with actionable insights and recommendations to optimize your site’s performance and improve your rankings.


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