Best of the Web: The 20 Best Online Marketing Tools of 2015
06 Jul 2015
Mike Patel
The internet is full of helpful tools for businesses and many of them are free or have free versions. Below is a list of 20 of our favorite online marketing tools. The majority of these are free and all of them can be very helpful when marketing your online store. Whether you’re interested in finding out what your competition is up to or you simply want a better idea of how your site is doing, these twenty online tools are a great place to start. See below to learn more…
SEO Tools:
Keyword Research Tools:
Ubersuggest: This is a great keyword suggestion tool that lets you input a keyword and then suggested long-tail version. So if you put in shoes, ubersuggest will give you a whole list of suggested terms like blue shoes, winter shoes, shoes with bows, and so on. These suggested terms are based on search engine results, shopping search results or even news. It’s a great way to find terms that will help drive more traffic to your site.
Keyword Tool: This is another keyword research tool. This one works by using Google’s autocomplete function to help you find long-tail keywords. So you type in a keyword and this tool will give you hundreds of suggested ways to use it.
Soovle – This keyword tool also uses an autocomplete function but it shows you how the term you’re using will show up in Google, Bing, Yahoo, Amazon, YouTube, Wikipedia and Answers.com all at the same time. This is really helpful for keyword research and also for seeing how a word will perform depending on where it’s searched.
SEO Analysis Tools:
SEMrush: This is a whole suite of tools. You can use SEMrush to analyze links into your site, gather data on competitors’ spending on ads, and even the keywords they’re using. This suite of tools is typically used for competitive research but that research gives you data that can help you improve your own site’s SEO.
Screaming Frog: This tool is a crawler. You can use it to crawl your site for certain data. You can look for broken links or pages that aren’t working anymore. You can crawl through anchor text or meta titles. There are many possibilities with this one, even with the free version. Your website could easily have thousands of pages. This tool lets you search through all those pages in a matter of minutes for the data you set.
Majestic: This tool helps analyze links. You can see who’s linking to your site as well as compare your site to others.
Moz Open Site Explorer: Open Site Explorer allows you to see all the sites that are linking to you. Having a lot of reputable sites link to you is great for SEO. It’s kind of like a popularity contest on the internet – the more popular sites are that link to you, the more popular Google and other search engines will consider your site. This helps you rank higher in search results. So use the Open Site Explorer to find out who is linking to you so you can make sure they’re good sites. Or, find out who’s not linking to you yet so you know who to reach out to and ask for a link.
SerpStat: This one could easily go into the research category below as well because this tool gives you a way to see the keywords that bring users into your competitors’ sites. You can learn about your competitor’s traffic and even get insights into how they’re spending on PPC ads.
Social Media and Content Tools:
Hootsuite: If you have multiple social media accounts, Hootsuite is for you. This tool offers you one dashboard to manage all of your accounts so posting and sharing is easier and more efficient.
Blog Topic Generator: If you’re ever trying to come up with a new blog topic and feel completely stuck, try the Blog Topic Generator. You simply input a few keywords – so something related to your business or products and it will spit out a bunch of ideas for topics surrounding your keyword.
Venngage: This is a free online tool for creating infographics. Infographics are very popular since they can break complicated topics down into easy to understand images. If you’ve been looking for a way to explain something complicated to customers, why not try making an infographic.
Research Tools:
SharedCount: This tool allows you to see how your content has been shared across the internet – blog posts, tweets and more. You simply paste in the URL you’re curious about and it’ll tell you where it’s been shared. This is a good tool for understanding your audience and your reach.
Google Alerts: Set a Google Alert for your business, your brand or for the products you sell. You’ll get an alert whenever Google finds new content on that topic. This usually means news stories but it can be other types of content as well. This is a great tool to stay on top of your industry and any product news you might want to share with your customers.
Google Search Consol: Google Search Consol is free to use and it tells you all kinds of things about your website: where you get your traffic, your bounce rate, crawl data, where people found you and also how Google itself views your site.
Bing Webmaster Tools: Google gets all the attention since it’s the dominate search engine by far. But that doesn’t mean you should ignore Bing. Bing also offers Webmaster Tools. You can get the same kind of data you get from Google but this time, you get it from Bing – and you’ll see how Bing views your site. Google may be your focus but you’ll want to rank high with Bing too.
Productivity / Miscellaneous:
Dropboxor Google Drive or OneDrive: Most businesses wind up having a lot of documents. If you want easy access to your documents and the ability to share them with others if you need to, get a drop box. This also helps mitigate the risk of losing data stored on a hard drive. Cloud storage is simple and helps make keeping track of all your documents easier. There are many online dropboxes available but these three are among the most popular.
Down for Everyone or Just Me?: Have you ever reached a website that wasn’t working and you weren’t sure if it was just you? This site lets you input a URL to see if the site is not working for you…or if it’s down for everyone.
Google Mobile-Friendly Test: Want to know if Google sees your site as mobile-friendly? Just copy and paste your web address into the field at this site and you’ll find out.
This list is just the beginning. New tools are released almost every day. Some stand the test of time, others phase out. You can find one of the biggest compilations of online tools in this infographic from MarketingLand.com. But the best way to find the right tools for you is to test them out. Since so many of them are free or offer free trials, you really can experiment quite easily and find some great tools to help your business.
If you’re not sure what tools you need or would like some help, ioVista can do a free analysis. Just call or email us at [email protected].
Mike Patel
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Readable Experience
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Default
Visually Pleasing Experience
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Easy Orientation
Mute Sounds
Virtual Keyboard
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Cognitive Reading
Navigation Keys
Voice Navigation
ioVista
Accessibility Statement
www.iovista.com
May 11, 2024
Compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Get in Touch