Paid search can seem a little scary. After all, it requires spending money and you want to be sure it’s worth it. This article will review the reasons we often recommend paid search campaigns to our clients and also, where you can use them. Everyone knows Google. But they’re not the only place where you can gain some traction from paid search ads.
First, paid search advertising goes by a few names. It’s probably most commonly referred to as PPC ads or Pay Per Click. But it can also be called sponsored ads, cost per click marketing or just paid ads.
It can seem a little confusing at first, but it’s fairly straightforward once you get started. Essentially, you come up with short, text ads, relevant to your products with good search terms – or terms you think your customers would use when searching for your products. Then you place them on one of the PPC providers, like Google. When someone does a search with those terms, your ad should show up on the “promoted” side of the search page. If someone clicks on your ad, you’re charged a designated amount.
These kinds of ads not only drive traffic to your site, but if they’re targeted, they can drive customers directly to a certain product you’re trying to sell.
They also help get your name out there. If your store doesn’t show up in organic search (non-paid), paying for your store to show up anyway can really help you. This is a great way to attract customers who may not have heard of your business yet.
Not only that, by testing a variety of ads, you’re also doing SEO research. You can take note of the ads that work the best for you and get a good idea of the kind of keywords you need to be using on your site.
You can also control how much you spend. You can set limits – if you only want to spend $10 a day, for example, you can set that. Once you hit that amount, your ads will stop showing for that day. So if you’re worried about sticking to a budget, there are tools in place to make sure your campaigns don’t charge you more than you expect.
Paid ads can be a great way to boost traffic to your site and increase your sales. If you’d like to learn more or get some help setting up this kind of campaign, email or give us a call anytime.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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