Success occurs when opportunity meets preparation. -Zig Ziglar
We are all in this together like no other event in recent history; the current crisis has the attention of the entire world. For those in the business sector, the atmosphere is tense and unsettling. Yet, crisis breeds opportunity for those who are ready to grasp it. There is hope. You can not only survive; you can thrive.
Three-fourths of shoppers polled by Coresight Research indicated that they are currently practicing social distancing. Billions of dollars are now being used to purchase items online, maybe never to return to the mainstream of brick and mortar stores.
Many stores where consumers would have shopped are experiencing an increase in online sales. This shift could become permanent. Online operations require only a fraction of the crew of a brick and mortar store. “Value retailers,” such as TJ Maxx and Kohl’s may move to the forefront, while luxury brands scramble to be seen. We are at the beginning of a new era.
By only looking at past retail trends and the current state of the world’s crisis, the picture looks quite bleak. We are all in this together and where others see walls of insurmountable problems, informed entrepreneurs see stepping stones of opportunity. No one can predict the future, but we can prepare for it.
Now is the time to reevaluate and recreate your business and step ahead of the changing business climate by considering the following practical steps:
Social scientists tell us that people will continue to stay at home more often even after the crisis ends. Consumers are hesitant to return to large crowds and exposure to many around them. They also report that they have found new connections and established new habits that will keep them closer to home. They have become more self-sufficient, and are enjoying doing so.
Many people who would have never considered online shopping before are experiencing the benefits of online shopping today. Look at the grocery store chains, for example. This is an industry that is being revolutionized. March 2020 grocers saw an increase of 167 percent in online shopping over last year. Every major grocery retailer is seeking ways to accommodate the needs of its customers, from online coupons to free delivery service.
It is hard to see the former way of running your business fade away. During this time of transition, consider what makes your business tick. What are its strengths? What values do you hold? How can you carry this ahead to this new era of e-commerce? Are there some things that have been holding you back? Now is the time to reevaluate and recreate.
Knowing that online shopping is the new normal and no longer the wave of the future, how can your business adapt? Do you want to go completely online, or could you meet your customers’ needs with a mix of avenues? Consider your options and be willing to try new options. Brainstorm offers to test for a specified period and be okay with adjustments if something doesn’t work. Give your customers calm assurances that you are adapting and invite them to join you.
As your business is reshaped, make a special effort to communicate effectively and provide a way to listen to your clients and staff. Create a survey that encourages their participation and input. Find out what your customers and employees are experiencing, and what is important to them. Reread all of your communications and make sure that they do not come across stiff and stilted. Your customers’ and employees’ opinions can make or break your business.
Take time to connect with the feedback that you receive. Numbers and charts will only take you so far. What are the stories of those with whom you deal? What are their challenges? How has this experience shaped them? How can you help?
Keep your brand and images of your storefront, products, and employees in front of your customers and potential clients. Make sure that your online presence and communications are warm and inviting. Comfort is a huge commodity at this time. Use warm, soothing tones and inspirational quotes and words of encouragement. Incorporate videos that allow them to still see you and other staff members. Offer online chats and opportunities for connection and conversation within your online site.
Customer loyalty may be less secure as online shopping becomes an option. Make sure that as you offer your products online, the experience is quick, positive, and productive. Realize that your customers may be enticed away unless you remain relevant to them. Build a new network of potential customers. Put a focused amount of time and effort into generating new leads while keeping contact with your seasoned customer base.
Your products are top-notch and you are great at what you do. That doesn’t mean that you are expected to be a natural at building an online store. Be willing to learn from others, hire e-commerce, web development and digital marketing experts as needed. Visit a variety of sites that can serve as inspiration for your own, and communicate these to your consultants.
After each new venture, take time to evaluate what is working and what is not. Offer short-term incentives and see if those resonate with your customers. Drop what doesn’t work and focus on what captures their attention. Realize that your online store is fluid and easy to adapt.
Do not abandon your dreams and plans for your business. Instead, customize them. Try steps that are easy to redirect. Plan for the future with a holistic mindset. Speaking of what lies ahead in hopeful tones will stand out in stark contrast to much that your clients are hearing from other brands. This will create a sense of confidence in your brand and staying power.
You are conducting business in a historically shifting and significant time. By learning and keeping informed of present trends will help you build your brand on your a strong foundation.
We are all in this together and one lesson that has been learned during the COVID-19 crisis is that we can’t become complacent. Storms often clear the path for future growth. By following the steps listed above, you will be able to evaluate the strengths and needs of your business and emerge stronger than ever before.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.
Mike Patel
15 Dec 2022Mike Patel
24 Nov 2022Mike Patel
17 Nov 2022Mike Patel
17 Nov 2022Mike Patel
27 Oct 2022Mike Patel
23 Aug 2022Mike Patel
17 Aug 2022Mike Patel
01 Jul 2022Mike Patel
14 Jun 2022Mike Patel
11 May 2022Mike Patel
27 Apr 2022Mike Patel
01 Apr 2022Mike Patel
29 Mar 2022Mike Patel
24 Feb 2022Mike Patel
11 Feb 2022Mike Patel
27 Jan 2022Mike Patel
13 Jan 2022Mike Patel
30 Nov 2021Mike Patel
21 Sep 2021Mike Patel
17 Sep 2021Mike Patel
16 Jun 2021Mike Patel
03 Jun 2021Mike Patel
06 May 2021Mike Patel
04 May 2021Mike Patel
28 Jan 2021Mike Patel
29 Jul 2020Mike Patel
21 Jul 2020Mike Patel
29 Jun 2020Mike Patel
24 Apr 2020Mike Patel
14 Apr 2020Get in touch with us if you have a web development or digital marketing project that you would like to get underway!
TOP
Get in Touch